—Client/ 客戶

上海勝加廣告公司

—Project name & type/項目名稱&類型

TATA木門名畫線下事件

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2021年8月29日

—Production cycle /制作周期

20day

1.BACKGROUNDPROJECT

3.CHARACTER SETTING

In character design, we use the xxxxxx method to create works of famous painting texture in form and tone. The characters in the screen are given different scene settings, conveying the concept of quiet and noisy. With the assistance of the screen, Let the audience have a better understanding of the noise reduction effect of wooden doors.

人物設計上，我們使用古典油畫的呈現(xiàn)感，在形態(tài)、色調(diào)上塑造出名畫質(zhì)感的作品，畫面中的人物形象都被賦予了不同的場景設定，傳達出靜與鬧的概念，通過畫面的輔助，讓受眾對木門的降噪作用有更好的理解。

4.CAMERA VOICE DESIGN

The short film started with several different famous painting stories, and through several different characters, several themed scenes such as "Lady Reading Letter", "Silver Rat", "Scream", "Napoleon" and so on were designed, leading to TATA The importance of noise reduction of wooden doors, compared with traditional doors, TATA wooden doors adopt a "professional and responsible" attitude, adopt a minimalist design, filled with Sauerland board "bridge tunnel mechanics board", and use 45 degrees in the noise reduction structure The patented oblique mouth technology, equipped with surround-type active absorption noise reduction technology, improves the noise reduction function of the wooden door.

短片從幾個不同的名畫故事設定開始，通過幾個不同的人物，設計了《正在讀信的女士》、《銀鼠》、《吶喊》、《拿破侖》等幾個主題場景，從而引出TATA木門降噪的重要性，對比傳統(tǒng)的門，TATA木門以“專業(yè)、負責”的態(tài)度，采用極簡的設計，填充了紹爾蘭特板“橋洞力學板”，在降噪結構上采用45度斜口專利技術，搭載環(huán)繞式主動吸附降噪技術，提高了木門的降噪功能。

The split-mirror shows the effect separately

分鏡圖單獨展示效果

In the scripting stage, we split the images one by one and matched them with reasonable image expressions. Of course, the expounding of the concept really caused the storytelling teacher to lose a lot of hair. Many late-night inspirations burst out, and we have this rare experience. Script!

在腳本階段，我們將畫面一一拆分并匹配上合理的畫面表達，當然，相當概念的闡述，著實讓分鏡老師掉了不少頭發(fā)，許多深夜的靈感迸發(fā)，才有了我們這份難得的腳本！

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION國內(nèi)很丑的一家公司

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.