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1.BACKGROUNDPROJECT
Xpeng automobile was officially established in 2015. It is a technology company focusing on future travel. It has always adhered to saturated R & D investment and built the core competence of self-research in the whole stack. Today, Xiaopeng automobile has become one of China's leading intelligent electric vehicle companies.It takes only four seconds for Xiaopeng's car to speed up from zero to 100 kilometers per hour. Good looking shape and powerful performance make it favored by the majority of car lovers.
小鵬汽車正式成立于2015年，是一家專注未來(lái)出行的科技公司，一直堅(jiān)持飽和式研發(fā)投入，構(gòu)建全棧自研的核心能力。今天小鵬汽車已經(jīng)成為中國(guó)領(lǐng)先的智能電動(dòng)汽車公司之一。小鵬汽車從零到一百公里每小時(shí)的提速僅需要四秒鐘。好看的造型和強(qiáng)大的性能使其受到廣大汽車愛好者的青睞。
2.STORYBOARD
The road Xpeng automobile has traveled since its establishment is like a person running. The people running in the picture have run through milestone like important moments: the first new power of car making with multiple self built factories, the first automobile brand listed in both Hong Kong and US stocks, and the first Chinese intelligent electric vehicle brand to join hands with the NBA, The first intelligent electric vehicle brand to release intelligent robots and aircraft, the first intelligent assisted driving full stack self-developed Chinese intelligent electric vehicle, the first mass-produced intelligent electric vehicle equipped with lidar, the first Chinese intelligent sedan with 100 km acceleration of 4 seconds, and the first Chinese intelligent electric vehicle with NEDC endurance of more than 706 km.
小鵬汽車從創(chuàng)立至今走過(guò)的路就像一個(gè)人在進(jìn)行一次奔跑，畫面中奔跑的人跑過(guò)了一個(gè)個(gè)里程碑般的重要時(shí)刻：第一個(gè)擁有多個(gè)自建工廠的造車新勢(shì)力，第一個(gè)港股美股雙上市的汽車品牌，第一個(gè)與NBA攜手的中國(guó)智能電動(dòng)車品牌，第一個(gè)發(fā)布智能機(jī)器人和飛行器的智能電動(dòng)車品牌，第一個(gè)智能輔助駕駛?cè)珬Ｗ匝械闹袊?guó)智能電動(dòng)車，第一個(gè)搭載激光雷達(dá)的量產(chǎn)智能電動(dòng)車，第一個(gè)百公里加速4秒級(jí)的中國(guó)智能轎跑，第一個(gè)NEDC續(xù)航破706km的中國(guó)智能電動(dòng)車。
The running progress of Xpeng automobile represents the excellent strength and unremitting persistence of Xpeng automobile. Xpeng will continue to run in the future.
小鵬汽車的跑步前進(jìn)，代表著小鵬汽車過(guò)硬的實(shí)力和不懈的堅(jiān)持，在未來(lái)，小鵬還會(huì)繼續(xù)跑下去。
3.CHARACTER SETTING
In terms of element design, we draw many 1s on the running road to show each milestone with commemorative significance. With rich colors and exquisite background design, the model of Xpeng car is depicted to attract the attention of the audience. The clouds in the picture highlight the speed of Xpeng's car.
元素設(shè)計(jì)方面，我們通過(guò)畫出奔跑路上的許多個(gè)1，來(lái)表現(xiàn)一個(gè)個(gè)具有紀(jì)念意義的里程碑。用豐富的色彩和精美的背景設(shè)計(jì)，對(duì)小鵬汽車的模型刻畫來(lái)吸引觀眾的目光。畫面中的云霧，凸顯出小鵬汽車的速度。
4.CAMERA VOICE DESIGN
The road Xpeng automobile has traveled since its establishment is like a person running. The people running in the picture have run through milestone like important moments.
小鵬汽車從創(chuàng)立至今走過(guò)的路就像一個(gè)人在進(jìn)行一次奔跑，畫面中奔跑的人跑過(guò)了一個(gè)個(gè)里程碑般的重要時(shí)刻。
Modelline draft and color display contrast effect
模型線稿與上色展示對(duì)比效果
The model of Xiaopeng automobile is simple but not simple. The elegant streamline is matched with the sharp lamp design. This exquisite model design is no less than that of otherfirst-line automobile brands. Even if you are not a car enthusiast, you will be amazed by the art of driving in the street.
小鵬汽車的車型簡(jiǎn)捷卻不簡(jiǎn)單，優(yōu)雅的流線型搭配犀利的車燈設(shè)計(jì)，這種精致的車型設(shè)計(jì)完全不亞于其他一線汽車品牌，就算不是汽車愛好者，在街上看到這樣行駛的藝術(shù)品也會(huì)被其驚艷。
Mirror sketch to show the effect
分鏡展示
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
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