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《盛澤,“綠”境奇遇記》拼貼動畫—安戈力文化

|

—Client/ 客戶
瑞麗服飾美容
—Project name & type/項目名稱&類型

盛澤時尚拼貼動畫

—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時間
2021年12月10日
—Production cycle /制作周期
35 days



1.BACKGROUNDPROJECT

Beijing Ruili magazine is an influential fashion media group in China, and Ruili clothing and beauty is a book published by it. Shengze is an important silk textile production base and product distribution center in China. With the main line of fashion, we describe Shengze's green sustainable fashion development road and the beautiful blueprint of beautiful Shengze, and build its own characteristic publicity film for Shengze, so that the audience can see Shengze's innovation drive, cultural self-confidence, green development, ecological harmony and responsible manufacturing in the publicity film.

北京《瑞麗》雜志社是中國極具影響力的時尚媒體集團(tuán),《瑞麗服飾美容》是其出版的一本書籍。盛澤,是中國重要的絲綢紡織品生產(chǎn)基地和產(chǎn)品集散地。我們以時尚主線,描繪盛澤綠色可持續(xù)時尚發(fā)展之路與美麗盛澤的美好藍(lán)圖,為盛澤搭建屬于自己的特色宣傳片。讓觀眾在宣傳片中可以看到盛澤的創(chuàng)新驅(qū)動,文化自信,綠色發(fā)展、生態(tài)和諧,責(zé)任制造。

What is the origin of Shengze and fashion? How did Shengze develop into a green and sustainable fashion industry? Let's follow a curious little butterfly to listen, see, feel and explore the relationship between Shengze and fashion and green sustainable development!

盛澤與時尚有怎樣的淵源呢?盛澤又是怎么向綠色可持續(xù)時尚產(chǎn)業(yè)發(fā)展的呢?讓我們跟隨一只好奇的小蝴蝶去聽、去看、去感受、去探索盛澤與時尚和綠色可持續(xù)發(fā)展之間的關(guān)系吧!

2.STORYBOARD

Fashion "green" Adventure

時尚“綠”境奇遇記

How high can a little butterfly's life happiness index be?

一只小蝴蝶的生活幸福指數(shù)能有多高?

The little butterfly who has visited many cities is attracted by Shengze's beauty, environmental protection and fashion

游歷過許多城市的小蝴蝶,被盛澤的美麗、環(huán)保、時尚吸引定居

What makes Shengze beautiful today?

是什么造就了盛澤今天的美麗?

In this collage clip, we will follow little butterfly to find the answer——

這支拼貼畫短片里,我們將跟隨小蝴蝶尋找答案——

Is it Shengze's unique natural scenery?

是盛澤得天獨厚的自然風(fēng)光?

Is Shengze an environmentally sustainable industry?

是盛澤環(huán)??沙掷m(xù)的產(chǎn)業(yè)?

Or the outstanding green fashion lifestyle of Shengze people?

還是盛澤人出眾的綠色時尚生活方式?

Let's feel the secret of "Shengze green fashion lifestyle"

一起感受這場「盛澤綠色時尚生活方式」大揭秘吧……


As it is in the form of collage animation + live shooting, butterflies can be used in and out in series in the video material to promote the development of the story with the clue of "little butterfly". Through the lens moving up and space moving, it presents the green secret seeking journey of little butterfly.

由于是拼貼動畫+實景拍攝的形式,視頻素材內(nèi)可利用蝴蝶進(jìn)出串聯(lián),以“小蝴蝶”為線索推進(jìn)故事發(fā)展,通過鏡頭上移,空間移動,呈現(xiàn)小蝴蝶綠色尋秘之旅。

The video content reflects Shengze's innovation drive, cultural self-confidence, green development, ecological harmony and responsibility manufacturing from three aspects through the form of "Butterfly" exploration and narrator answer. Describe Shengze's green sustainable fashion development road and beautiful Shengze's beautiful blueprint.

視頻內(nèi)容通過“蝴蝶”探尋,自問自答的形式,從三個方面體現(xiàn)盛澤的創(chuàng)新驅(qū)動,文化自信,綠色發(fā)展、生態(tài)和諧,責(zé)任制造。描繪盛澤綠色可持續(xù)時尚發(fā)展之路與美麗盛澤的美好藍(lán)圖。

I'm Sheng Ze

我是盛澤

People say I am the "most beautiful window" at the southern end of Jiangsu

人們都說我是江蘇南端“最美窗口”

Do you want to hear my story?

你想聽聽我的故事嗎?

You ask me what I've been through?

你問我經(jīng)歷了什么?

From ancient Silk Town, famous textile city to fashion capital (old photos, cultural corridor, etc.)

從絲綢古鎮(zhèn)、紡織名城到時尚之都(老照片、文化走廊等)

Thousands of years of historical precipitation, people from generation to generation

千年的歷史沉淀,代代人上下求索

Let the profound silk culture be passed down from generation to generation

讓底蘊(yùn)深厚的絲綢文化,得以薪火相傳

3.CONTENTDESIGN

Tone reference: bright and bright colors with blank design are dynamic and advanced.

色調(diào)參考:鮮亮、明快的色彩配合留白設(shè)計活力又高級。



4.CAMERA VOICE DESIGN

The animation starts with the appearance of a butterfly from the earth with Shengze label. The camera follows the movement of the butterfly and switches the picture to show the butterfly's Shengze green journey.

動畫從一只蝴蝶從貼有盛澤標(biāo)簽的地球中出現(xiàn)作開場,鏡頭跟隨蝴蝶的移動切換畫面來展現(xiàn)蝴蝶的盛澤綠境之旅。



Comparison of line draft and scene display

線稿與場景展示對比效果


5.SPECIAL EFFECTS


6.SPECIAL EFFECTS



7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
SHENG QIAN RUILIMEIRONG
—SPLIT MIRROR /分鏡
SHENG QIAN CHEN GU
—CONCEPTION /元素設(shè)計
MINGYU LI
—ORIGINAL PAINTER /原畫師
MINGYU LI
—SCENE TEACHER /場景師
MINGYU LI XUAN LV
—COLOR SETTING /色定
MINGYU LI
—DIRECTOR /導(dǎo)演
SHUIZHI YIN
—PRODUCTION /制片
LIJUAN ZHUANG
—ANIMATOR /動畫師
m
—EDITING /剪輯
m
—SYNTHESIS /合成
m
—SOUND&MIX /音效
FENG CAO



9.UGLY INTRODUCTION

國內(nèi)很丑的一家公司
,擁有獨立IP安戈力(UGLY)形象,在業(yè)務(wù)上定位于國內(nèi)MG動畫制作生產(chǎn)工廠。
取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術(shù)”
,展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心,安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品,2014年成立至今服務(wù)600多個項目準(zhǔn)時交付率高達(dá)92.6%,每個月能同步進(jìn)行多達(dá)21條MG動畫生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動畫領(lǐng)域至今,影響力已經(jīng)由廈門快速跨向北上廣等城市,足跡也漸漸遍布世界各個角落?,F(xiàn)業(yè)界的評價:MG動畫=安戈力,安戈力=MG動畫,已形成行業(yè)符號。


如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項目,或者兼職第二份工作加入我們創(chuàng)作,請告訴我們——我們很樂意聽取您的意見。



—電話/微信:

+ 8615060780280

—官方抖音/新片場/站酷:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟:

+ 8615060780280

- 來訪地址 :

總部:廈門湖里華昌路125號聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號2樓

華北:北京市朝陽區(qū)十里堡路1號171幢平房330號


內(nèi)容由作者原創(chuàng),轉(zhuǎn)載請注明來源,附以原文鏈接

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