First ask a question: "Is it a problem to make children like to reassure parents?" Then answer the question, TCL Kids can do just that. Arousing the curiosity of viewers, the whole animation reflects the advantages of TCL Kids from the perspective of children and parents. From the perspective of children, it is both entertaining and educational, easy to use and efficient. From the parents' point of view, the functions of TCL Kids solve the two major concerns of parents, no need to worry about jumping out of bad information, and no need to worry about children developing bad study habits.

首先提出一個疑問：“讓孩子喜歡讓家長放心是一個難題嗎？”隨后解答疑問，TCL Kids就是可以做到這一點。引發(fā)觀者好奇，整個動畫從孩子和家長的角度體現TCLKids好在哪里，從孩子的角度來看，兼顧娛樂性和益智性，好用又高效。從家長的角度來看，TCLKids擁有的功能解決了家長的兩大擔憂，不用擔心跳出不良信息，不用擔心孩子養(yǎng)成不良學習習慣，最后來個總結，呼應開頭，全篇脈絡清晰。

3.CHARACTER SETTING

The identities of the two female protagonists are parents and children respectively. The designers use the same hair color and similar clothing, and have the same facial features. They both have cute peas and blushes, making people guess their relationship at a glance.

兩位女性主人公代表的身份分別是家長和小孩，設計師采用相同發(fā)色和相似服裝，面部特征一致，都擁有可愛的豆豆眼和腮紅，讓人一眼就能猜出她們的關系。

4.CAMERA VOICE DESIGN

The whole animation is soft in tone, flat style, and uses multiple scenes to express the functions of TCL Kids. From the perspective of children and parents, it is in line with the user group. This film is to focus on how TCL Kids can meet the needs of children and parents. Let children like to reassure parents. The characters in the animation move smoothly and naturally, and the content of the screen is accurate and easy to understand.

整個動畫色調柔和，采用扁平風，運用多個場景，表現TCL Kids 的功能，從小孩和家長的角度出發(fā)，符合用戶群體，本片就是來著重表現TCL Kids 如何滿足小孩和家長的需求，做到讓孩子喜歡讓家長放心。動畫中的人物動作流暢自然，畫面內容準確易懂。

Mirror sketch to show the effect

分鏡展示

Comparison of line draft and scene display

線稿與場景展示對比效果