—Client/出品方

自然資源部宣教中心×阿里巴巴公益
—Project name & type/項(xiàng)目名稱&類型
《有愛(ài)無(wú)痕》拼貼動(dòng)畫(huà)
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2022年4月17日
—Production cycle /制作周期
15 days

1.BACKGROUNDPROJECT

April 22 marks the 53rd anniversary of the Earth Day, a celebration of the earth and the harmonious coexistence of man and nature. What is love without a trace? Let’s start with a video.
4月22日是第53個(gè)世界地球日，珍愛(ài)地球，人與自然和諧共生。什么是【有愛(ài)無(wú)痕】？先讓我們來(lái)看一段視頻。

2.STORYBOARD

Do you also want to drive even a short distance for convenience and ease. Actually, green travel. Not only do you get to see the sights, you get to exercise.

你是不是也是這樣，為了方便和輕松，就算再短的距離也想開(kāi)車(chē)。其實(shí)，綠色出行。不僅能看看風(fēng)景，還能鍛煉身體呢。

Is it true that you always want to eat everything you order, but you never finish it. In fact, a low-carbon Diet, also very beautiful.

你是不是也是這樣，每到點(diǎn)餐什么都想吃，但每次最終都吃不完。其實(shí)，低碳飲食，也很美好。

Is that what you do when yoe everyone camping out, and you can’t wait to get yolf one. The beauty of camping comes from “Embracing nature”and from loving nature and then embracing it again.

你是不是也是這樣，看到大家都外出露營(yíng)，迫不及待自己也安排上一場(chǎng)。露營(yíng)的美好來(lái)自于“擁抱自然”，也來(lái)自于愛(ài)護(hù)好自然后的再度擁抱。

Do you also, in order to follow the fashion, clothes buy more and more, the clothes in the cabinet update frequency is also faster and faster. In fact, clothing fashion, can also come from the old clothes to welcome the new, can also come from the creative transformation and re-collocation.

你是不是也是這樣，為追隨時(shí)尚，衣服越買(mǎi)越多，櫥柜內(nèi)的衣服更新頻率也越來(lái)越快。其實(shí)，衣服的時(shí)尚，也可以來(lái)自于除舊衣迎新衣，也可以來(lái)自于創(chuàng)意改造和重新搭配。

According to the WWF’s guide to sustainable living, transport accounts for 15% of China’s energy consumption. By the end of 2016, China had 290 million motor vehicles. At the same time, China sold 507,000 new energy vehicles, at that time, China’s new energy vehicle production and sales volume has been the world’s first two years. China produces about 20 million tons of waste textiles in the production and consumption links each year, with a recycling rate of less than 14 percent. If all of China’s waste textiles are recycled, we can provide 12 million tons of chemical fiber and 6 million tons of natural fiber per year, reduce carbon dioxide emissions by 80 million tons. The world wastes 130,000 tons of food each year, generating a carbon footprint equivalent to 3.3 billion tons and 6 million tons of natural fiber per year. Reduce carbon dioxide emissions by 80 million tons.

據(jù)《WWF可持續(xù)生活指南》數(shù)據(jù)，我國(guó)交通運(yùn)輸能耗占15%。截止2016年底，全國(guó)機(jī)動(dòng)車(chē)保有量達(dá)2.9億輛。同一時(shí)間，中國(guó)銷(xiāo)售新能源汽車(chē)50.7萬(wàn)輛，在當(dāng)時(shí)，我國(guó)新能源汽車(chē)產(chǎn)銷(xiāo)量已經(jīng)兩年位居世界第一。中國(guó)每年在生產(chǎn)和消費(fèi)環(huán)節(jié)產(chǎn)生2000萬(wàn)噸左右廢舊紡織品，再利用率不到14%；如果我國(guó)廢舊紡織品全部得到回收利用，每年可提供化學(xué)纖維1200萬(wàn)噸、天然纖維600萬(wàn)噸，減少二氧化碳排放8000萬(wàn)噸。全世界每年浪費(fèi)食物13萬(wàn)噸，每年食物浪費(fèi)產(chǎn)生的碳足跡相當(dāng)于33億噸、天然纖維600萬(wàn)噸。減少二氧化碳排放8000萬(wàn)噸。

3.CHARACTER SETTING

With the image of peas as the main character throughout the video. By deconstructing and reconstructing the art of splicing fragments, this paper presents several low-carbon life scenes of “+ 1 kind of green behavior,-1 natural injury”, and expounds the theme of “Love Without Trace”.

以愛(ài)豆的形象作為主人公貫穿視頻。通過(guò)解構(gòu)、重塑的碎片拼接藝術(shù)，展現(xiàn)“+1種綠色行為，-1次自然傷害”的多個(gè)低碳生活場(chǎng)景，闡述“有愛(ài)無(wú)痕”的活動(dòng)主題。

4.CAMERA VOICE DESIGN

A sheet of paper rolls out from left to right into the shot, with a qion from Eddo in the middle leading up to the subject. After the introduction of the theme, the picture was torn out and a row of words appeared. A car drove along the route from the top left, and there was a lot of exhaust in the back. The place where the car passed became a black-and-white picture.

一張紙卷從左到右攤開(kāi)進(jìn)入鏡頭，中間出現(xiàn)由愛(ài)豆提出的一個(gè)問(wèn)題引入主題。引入主題后，畫(huà)面被撕掉，出現(xiàn)一排字。一輛轎車(chē)從左上方隨著路線開(kāi)，后面有很大的尾氣，車(chē)開(kāi)過(guò)的地方變成黑白畫(huà)面。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

A car from the top left to follow the route, behind a lot of exhaust, driving past the place into a black and white screen.

一輛轎車(chē)從左上方隨著路線開(kāi)，后面有很大的尾氣，車(chē)開(kāi)過(guò)的地方變成黑白畫(huà)面。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

國(guó)內(nèi)很丑的一家公司，擁有獨(dú)立IP安戈力(UGLY)形象，在業(yè)務(wù)上定位于國(guó)內(nèi)MG動(dòng)畫(huà)制作生產(chǎn)工廠。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術(shù)”，展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品，2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%，每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫(huà)生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來(lái)專注MG動(dòng)畫(huà)領(lǐng)域至今，影響力已經(jīng)由廈門(mén)快速跨向北上廣等城市，足跡也漸漸遍布世界各個(gè)角落。現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫(huà)=安戈力，安戈力=MG動(dòng)畫(huà)，已形成行業(yè)符號(hào)。

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