—Client / 客戶
統(tǒng)一&鴻星爾克
—Project name & type/項(xiàng)目名稱&類型
《統(tǒng)一綠茶x鴻星爾克》實(shí)拍動(dòng)畫(huà)結(jié)合
—Production House / 制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2022年7月18日
—Production cycle / 制作周期
20 days
1. BACKGROUND PROJECT
Nowadays, more and more people do not pay attention to their physical exercise, walk a few steps, carry a few boxes on the panting, pay attention to quickly! With the brand concept of "getting close to nature", Uni-president Green Tea allows people to experience the physical and mental pleasure of being in nature, completely relax and release the inner pressure. Let us follow the steps of Uni-president Green Tea X Hongxing Erke to fuel your health~
當(dāng)今時(shí)代,越來(lái)越多的人不注重自己的體能鍛煉,走幾步路,搬幾個(gè)箱子就氣喘吁吁的,快快重視起來(lái)!統(tǒng)一綠茶以“親近自然”品牌理念,讓人們體驗(yàn)置身于大自然帶給身心的愉悅,徹底放松,釋放內(nèi)心壓力。讓我們跟隨統(tǒng)一綠茶 X 鴻星爾克的腳步來(lái)為你的健康燃擎吧~
2. STORYBOARD
Unified green tea contains rich tea polyphenols, amino acids and vitamins, can eliminate excess oxygen free radicals in the body, delay cell aging, promote metabolism, enhance immunity. People often supplement the right amount of unified green tea, can help themselves to eliminate excess impurities in the body, for health.
統(tǒng)一綠茶含有豐富的茶多酚、氨基酸和維生素,可消除身體中多余的氧自由基,延緩細(xì)胞老化,促進(jìn)新陳代謝,增強(qiáng)免疫力。人們時(shí)常補(bǔ)充適量的統(tǒng)一綠茶,能夠幫助自己消除身體多余的雜質(zhì),為健康燃擎。
The film begins with a boy turning the lid of a bottle of uniform green tea. A beam of light rotates with the lid, and then the polyphenol elements jump out, and several leaves flutter around.
影片的開(kāi)始是一個(gè)男生轉(zhuǎn)開(kāi)統(tǒng)一綠茶的瓶蓋,一束光隨著瓶蓋旋轉(zhuǎn),隨即跳出茶多酚元素,幾片葉子在周圍飄動(dòng)。
The boy placed a bottle of Unity green tea on the box, and the laser appeared around it, which dissipated immediately. He made a circle of light on the bottle of Unity green tea, and then the Courier quickly moved the box, and the laser burst forth.
男生朝箱子上放了一瓶統(tǒng)一綠茶,周圍出現(xiàn)激光,隨即立馬消散,對(duì)著統(tǒng)一綠茶的瓶子做了一圈亮光,接著快遞員飛速搬箱子,激光四射。
3. CHARACTER SETTING
The whole film adopts the form of real shooting +MG animation to present the main body -- unified green tea X Hongxing Erke, mainly facing the young people, so that they can move forward and continue to fuel for health.
全片采用實(shí)拍+MG動(dòng)畫(huà)的形式來(lái)呈現(xiàn)主體——統(tǒng)一綠茶 X 鴻星爾克,主要面向于年輕人,讓他們能夠一往直前,不斷為健康燃擎。
4. CAMERA VOICE DESIGN
Two people rush forward, surrounded by a series of small elements to match the trend of color, keep moving forward, one after another, unified green tea to fuel them, to encourage them, so that they can push forward.
兩個(gè)人向前沖,周圍用一系列小元素搭配潮流色彩而成,不斷往前,你追我趕,統(tǒng)一綠茶為他們?nèi)记?,為他們鼓勁,使他們能夠奮力向前沖。
The mirror image shows the effect alone
分鏡圖單獨(dú)展示效果
Contrast effect of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
8. HD WALLPAPERS
—SCRIPTWRITER /編劇&策劃
HONGXINGERKE
—SPLIT MIRROR /分鏡
HONGXINGERKE
—CONCEPTION /元素設(shè)計(jì)
MINGYU LI
—ORIGINAL PAINTER /原畫(huà)師
JIAXUAN
—MIDDLE PICTURE /中間畫(huà)
ZIQI MA
—SCENE TEACHER /場(chǎng)景師
ZEQI MA / MINGYU LI
—COLOR SETTING /色定
MINGYU LI
—PRODUCTION /制片
XIAOLIN ZHAO
—ANIMATOR /動(dòng)畫(huà)師
JIAXUN WANG
—SPECIAL EFFECT /特效師
JIAXUN WANG
—CHECKER /動(dòng)檢師
m
9. UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫(huà)公司——安戈力(UGLY),專門(mén)服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦,迅速在業(yè)界打開(kāi)名聲。
自2014年成立至今,安戈力(上海、廈門(mén))擁有在職技術(shù)性專業(yè)人才97位,全國(guó)居家辦公370多位;運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品,服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%,每月可以同步進(jìn)行近 50 條MG動(dòng)畫(huà)生產(chǎn)線,服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌,屬于名副其實(shí)的動(dòng)畫(huà)代理源頭廠家。
安戈力取名于英文單詞UGLY(丑英譯),公司Slogan“丑從未如此藝術(shù)”,現(xiàn)業(yè)界的評(píng)價(jià):MG動(dòng)畫(huà)=安戈力,安戈力=MG動(dòng)畫(huà),已形成行業(yè)符號(hào),提到國(guó)內(nèi)MG動(dòng)畫(huà)基地,你會(huì)想起安戈力。
?UGLY安戈力
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