JD.com is a comprehensive online retailer in China. It is one of the most popular and influential e-commerce websites in China's e-commerce field. It sells home appliances, digital communications, computers, household goods, clothing, mother and baby, books, food online. , online travel and other 12 categories, tens of thousands of brands and millions of high-quality products.

京東是中國(guó)的綜合網(wǎng)絡(luò)零售商，是中國(guó)電子商務(wù)領(lǐng)域受消費(fèi)者歡迎和具有影響力的電子商務(wù)網(wǎng)站之一，在線銷售家電、數(shù)碼通訊、電腦、家居百貨、服裝服飾、母嬰、圖書、食品、在線旅游等12大類數(shù)萬個(gè)品牌百萬種優(yōu)質(zhì)商品。

2.STORYBOARD

In the installation of household appliances in modern society, the demand for "integrated solutions" has become the norm. In this promotional video for kitchen appliances in JD's major appliances, various "integrated" types of kitchen appliances are displayed, such as Water heaters, range hoods, integrated steaming and roasting stoves, steaming, roasting and frying machines, dishwashers, disinfection cabinets, etc. JD.com will continue to leverage the platform's own advantages to provide consumers with more convenience, worry-free and cost-effective kitchen appliance refurbishment solution.

3.CHARACTER SETTING

4.CAMERA VOICE DESIGN

We use the comic format to compose the picture, divide one picture into 2-3, simply and clearly show the various functions of an electrical appliance, which not only enriches the picture, but also increases the interactivity and interest of the picture. By directly displaying the product features of each kitchen appliance in words, combined with the background music and slogans with a strong sense of rhythm, it is magical and interesting, and it is easy for the audience to have a deep memory of Jingdong kitchen appliances.

我們采用漫畫分格式構(gòu)圖，將1個(gè)畫面分割成2-3個(gè)，簡(jiǎn)單明了得展示一個(gè)電器的多種功能，既做到了豐富畫面，又增添了畫面的的互動(dòng)性與趣味性。通過用文字直接展示各廚房電器的產(chǎn)品特點(diǎn)，結(jié)合節(jié)奏感極強(qiáng)的背景音樂與宣傳語(yǔ)，魔性又有趣，容易讓觀眾對(duì)京東廚房大家電產(chǎn)生深刻的記憶點(diǎn)。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Character line draft and color display contrast effect

線稿與上色展示對(duì)比效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果