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Dongguan Vanke, as a leader in the Dongguan market, has been committed to providing high-quality products and services for cities and residents. In 2023, Dongguan Vanke ushered in an important milestone, namely the launch of the MG animation of "Dongguan Vanke IP", which showcased Dongguan Vanke's brand image and value proposition.
東莞萬(wàn)科，作為東莞市場(chǎng)的領(lǐng)導(dǎo)者，一直致力于為城市和居民提供優(yōu)質(zhì)的產(chǎn)品和服務(wù)。在2023年，東莞萬(wàn)科迎來(lái)了一個(gè)重要的里程碑，即推出了《東莞萬(wàn)科IP》的MG動(dòng)畫，展示了東莞萬(wàn)科的品牌形象和價(jià)值主張。
Using MG animation, Dongguan Vanke's multiple projects and services and the stories and concepts behind them are vividly presented.
采用了MG動(dòng)畫的手法，將東莞萬(wàn)科的多個(gè)項(xiàng)目和服務(wù)以及其背后的故事和理念生動(dòng)地呈現(xiàn)出來(lái)。
The short film shows how Dongguan Vanke provides residents with a comfortable, convenient, intelligent and humanistic living environment, how it creates a warm, dynamic and responsible community atmosphere, and how it participates in urban renewal, improves urban quality and promotes sustainable urban development.
該短片分別展現(xiàn)了東莞萬(wàn)科如何為居民提供舒適、便捷、智能、人文的居住環(huán)境，如何打造有溫度、有活力、有責(zé)任的社區(qū)氛圍，以及如何參與城市更新、改善城市品質(zhì)、促進(jìn)城市可持續(xù)發(fā)展。
The warm pictures and explanations respectively show how Vanke Meiji provides owners with a convenient, comfortable, rich and interesting lifestyle.
溫馨的畫面加上解說(shuō)分別展現(xiàn)了萬(wàn)科美好集如何為業(yè)主提供便捷、舒適、豐富、有趣的生活方式。
The community sharing function allows owners to publish or view shared information within their community on the platform, such as shared books, shared parking spaces, sharing tools, etc. Owners can easily borrow or lend their own idle items by scanning the code or making an appointment, so as to achieve the optimal use of resources and enhance the interaction and trust between neighbors.
社區(qū)共享功能，讓業(yè)主可以在平臺(tái)上發(fā)布或查看自己社區(qū)內(nèi)的共享信息，如共享圖書、共享停車位、共享工具等。業(yè)主可以通過(guò)掃碼或預(yù)約的方式，方便地借用或出借自己的閑置物品，實(shí)現(xiàn)資源的優(yōu)化利用，同時(shí)也增進(jìn)了鄰里之間的互動(dòng)和信任。
Beautiful Community is a social platform specially created for owners, providing a variety of interesting community activities and topic discussions, such as reading clubs, sports meetings, parent-child activities, interest groups, etc. Owners can sign up for events they are interested in on the platform, or initiate activities they want to organize, and invite other owners to join. Owners can also express their own views and feelings on the platform, communicate and interact with other owners, and enhance mutual understanding and friendship.
美好社區(qū)是一個(gè)專為業(yè)主打造的社交平臺(tái)，提供了各種有趣的社群活動(dòng)和話題討論，如讀書會(huì)、運(yùn)動(dòng)會(huì)、親子活動(dòng)、興趣小組等。業(yè)主可以在平臺(tái)上報(bào)名參加自己感興趣的活動(dòng)，或者發(fā)起自己想要組織的活動(dòng)，并邀請(qǐng)其他業(yè)主加入。業(yè)主還可以在平臺(tái)上發(fā)表自己的觀點(diǎn)和感受，與其他業(yè)主進(jìn)行交流和互動(dòng)，增進(jìn)彼此的了解和友誼。
The short film uses cartoon-style characters and scene design, presenting scenes shared by the community in a humorous and witty way. At the same time, motion graphics and text descriptions are used to highlight the advantages and value of community sharing. On the picture, a combination of bright and warm colors is used to create a lively and friendly atmosphere.
短片采用了卡通風(fēng)格的人物和場(chǎng)景設(shè)計(jì)，將社區(qū)共享的場(chǎng)景以幽默詼諧的方式呈現(xiàn)出來(lái)。同時(shí)，利用動(dòng)態(tài)圖形和文字說(shuō)明，突出了社區(qū)共享的優(yōu)勢(shì)和價(jià)值。在畫面上，運(yùn)用了鮮艷和溫暖的色彩搭配，營(yíng)造出一種活潑和友好的氛圍。
Vanke is a one-stop smart life platform for owners, which integrates multiple functional modules such as Vanke Service Home, Vanke Member, and Vanke Mall, providing owners with rich life rights, community activities, practical functions, points mall and other services. In 2023, what new features will Vanke Meiji add to make your life more convenient and comfortable? Let's take a look together!
萬(wàn)科為業(yè)主打造的一站式智慧生活平臺(tái)，集合了萬(wàn)科服務(wù)家、萬(wàn)科會(huì)員、萬(wàn)科商城等多個(gè)功能模塊，為業(yè)主提供了豐富的生活權(quán)益、社群活動(dòng)、實(shí)用功能、積分商城等服務(wù)。在2023年，萬(wàn)科美好集又新增了哪些功能，讓你的生活更便捷、更舒適呢？讓我們一起來(lái)看看吧！
As the balls in the box roll down, the functions of Dongguan Vanke Meiji are also displayed one by one, let's follow the guidance of the balls and enter the world of Vanke Meiji together!
隨著盒子里的小球滾落，東莞萬(wàn)科美好集的功能也一一得到展示，讓我們跟隨小球的引導(dǎo)，一起進(jìn)入萬(wàn)科美好集的世界吧！
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
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