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《平安每1天》實拍宣傳片——安戈力文化

旅游出行| 佳片精選 |公益廣告

—Client / 客戶

廈門市公安局交警支隊

—Project name & type/項目名稱&類型

平安每一天-廈門公安宣傳片

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2023年08月11日

—Production cycle / 制作周期

25days

1. BACKGROUND PROJECT

Hey! In today's fast-paced, information explosion society, traffic safety issues have attracted much attention. In order to refocus attention on this important issue, we decided to reject traditional education methods and attack in a unique and innovative way! By combining the ancient Nanyin culture with the current hot rap music, we have created a refreshing MV that combines live shooting and animation. This is not only an ordinary educational attempt, but also a creative feast of education and entertainment. We want to make traffic safety the focus of people's attention in a dynamic and creative way, and inspire everyone's deep attention and vigilance to safety.

嘿！在當今快節(jié)奏、信息爆炸的社會里，交通安全問題備受關注。為了讓人們重新關注這個重要議題，我們決定摒棄傳統(tǒng)教育方式，以一種獨特而創(chuàng)新的形式出擊！通過結合古老的南音文化與當下炙手可熱的rap音樂，我們打造了一部耳目一新的實拍與動畫結合的MV。這不僅僅是一次普通的教育嘗試，更是一場寓教于樂的創(chuàng)意盛宴。我們要用充滿活力和創(chuàng)意的方式，讓交通安全成為人們關注的焦點，激發(fā)每個人內(nèi)心深處對安全的重視和警覺。

2. STORYBOARD

Our goal is not only to educate, but also to arouse people's deep concern about traffic safety! Through this entertaining and cautionary music video, we want to guide the audience to re-examine the importance of traffic safety. We want to use the combination of ancient and modern, the fusion of Nanyin and rap, so that the audience can deeply understand the importance of obeying traffic rules while enjoying them, and spontaneously integrate them into daily life.

我們的目標可不僅僅是教育，更要激起人們內(nèi)心深處對交通安全的關注！通過這部兼具娛樂性和警示性的音樂視頻，我們要引導觀眾重新審視交通安全的重要性。我們想要用古今結合、南音與rap融合的方式，讓觀眾在欣賞的同時，深刻領悟遵守交通規(guī)則的重要性，并且自發(fā)地將之融入日常生活。

3. CHARACTER SETTING

This music video is full of energy and creativity, we want to move the whole audience with a light and lively rhythm. On the screen, we will perfectly integrate traditional Nanyin culture with modern rap elements, showing the contrast between ancient clothing and modern clothing. In terms of content, we intend to siulate the common problems of traffic intersections in the space, with Minnan dialect handwriting as the background, so that the audience can wake up in laughter. In short, we want to use the form of entertainment and creativity, the importance of traffic safety deeply implanted in everyone's hearts, and create a good vision full of laughter and safety!

這個MV充滿了活力和創(chuàng)意，我們以輕快、活潑的節(jié)奏帶動全場。畫面上，我們會將傳統(tǒng)的南音文化與現(xiàn)代的rap元素完美融合，呈現(xiàn)出古裝與現(xiàn)代服飾的對比。而內(nèi)容上，我們打算在空間內(nèi)模擬交通路口常見問題，配合閩南方言手寫字作為背景，讓觀眾在歡笑中警醒。總之，我們要以娛樂和創(chuàng)意的形式，將交通安全的重要性深深植入每個人的心中，并營造出一個充滿歡笑和安全的美好愿景！

4. CAMERA VOICE DESIGN

The Nanyin-Rap fusion music video will employ a variety of camera language and sound design to attract the audience's attention and immerse them in the music and storyline. In the beginning, the audience is introduced into the world of the story through the soft sound of the flute and the flute played by the characters in ancient costumes.

這部南音與rap融合的音樂視頻將采用多樣化的鏡頭語言和聲音設計，以吸引觀眾的注意力，讓他們沉浸在音樂和故事情節(jié)中。開篇使用水墨畫般的山水圖作為開場，通過輕柔的笛聲和古裝人物的吹簫，引入觀眾進入故事世界。

Middle section: The switching camera shows the common problems of traffic intersections. The combination of special effects and panoramic perspective allows the audience to be immersed in the scene and feel the urgency of traffic safety.

中段切換鏡頭展示交通路口常見問題，特效和全景視角相結合，讓觀眾身臨其境，感受到交通安全的緊迫性。

End: The use of imagery stage design, to show the beautiful vision of obeying traffic rules, through the LED screen of the moon into landscape painting, to create the characteristics of the ancient musical instrument Nanyin actors stage.

結尾采用意象化的舞臺設計，展現(xiàn)遵守交通規(guī)則的美好愿景，通過LED屏幕中的月亮變換為山水畫卷，營造出古風樂器南音演員的特色舞臺。

In addition, the fusion of Nanyin and rap music will be the soul of this video, which has both the warm feeling of traditional music and the shocking power of modern music, so that the audience will be fresh and fresh. In addition to music, voice acting will also play a key role. The use of southern and Fujian dialect dubbing, so that the audience closer to the plot, enhance emotional resonance. Add appropriate sound effects to key plots, such as brake sounds, mobile phone notifications, etc., to increase the audience's sense of engagement and make them more immersive.

另外，南音與rap音樂的融合將是這部視頻的靈魂，既有傳統(tǒng)音樂的溫馨感受，又有現(xiàn)代音樂的震撼力量，讓觀眾耳目一新。除了音樂外，配音也將起到關鍵作用。采用南音和閩南方言的配音，讓觀眾更貼近故事情節(jié)，增強情感共鳴。在關鍵情節(jié)中加入適當?shù)囊粜В鐒x車聲、手機提示音等，增加觀眾的代入感，讓他們更加身臨其境。

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

XIONG FEI

—SPLIT MIRROR /分鏡

HAIQUAN LU

—PRODUCTION /制片

YAOZHOU YU

—DIRECTOR /導演

HAIQUAN LU

—SONG WRITER /作詞

YI LIU / QINGWEI LIN

—COMPOSE /作曲

ZILUN MENG QINGWEI LIN

—NANYIN COMPOSITION /南音詞曲

UQING ZHENG

—NANYIN LEAD SINGER /南音主唱

DANI XU

—NAN XIAO PERFORMANCE / 南簫演奏

JING OUYANG

—POP SINGER /流行主唱

FAN A

—NANYIN DIRECTOR /南音指導

ANNA WANG

—PHOTOGRAPH /拍攝

HAIQUAN LU YUEXI ZHAN

—EDITING /剪輯

YUEXI ZHAN

—EDITING /調(diào)色

YUEXI ZHAN

—SYNTHESIS /合成

YUEXI ZHAN

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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