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《騰訊CNY虎年賀歲》實(shí)拍結(jié)合動(dòng)畫——安戈力文化

|

—Client/ 出品方

騰訊視頻

—Project name & type/項(xiàng)目名稱&類型

騰訊CNY虎年賀歲

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2022年01月28日

—Production cycle /制作周期

28 days

1.BACKGROUNDPROJECT

This promotional video was broadcast by Tencent Video on New Year's Eve in 2022, and it previewed the TV series that Tencent Video will broadcast in 2022. Through this short film, the TV series "Twenty-eight Laws of Love", "Blossoms", "Mirror Two Cities", "Menghualu", "Let's Try the World", "Splendid Stars", "Yugu Yaoyao", "Photography" have been promoted. "Brighten You" and other TV dramas, let's take a look together!
這部宣傳短片是騰訊視頻在2022年新年前夕播出,預(yù)告了2022年騰訊視頻將要播出的電視劇影片。通過本短片宣傳了電視劇《愛的二八定律》、《繁花》、《夢(mèng)華錄》、《且試天下》、《星漢燦爛》、《玉骨遙》、《照亮你》等電視劇作品,快讓我們一起來看看吧!

2.STORYBOARD
This series of animations adopts the method of combining two-dimensional animation and live-action films, with the leading actors of eight TV series as the protagonists, and draws various animation scenes that match the tone of the TV series. Perfectly integrated into the scene, with music and special effects, it has greatly improved the audience's expectations.

本次的系列動(dòng)畫采用了將二維動(dòng)畫與實(shí)拍影片相結(jié)合的方法,以七部電視劇的主演演員為主角,繪制與電視劇劇情基調(diào)配合的各個(gè)動(dòng)畫場(chǎng)景,將人物與場(chǎng)景后期合成并使人物完美的融入場(chǎng)景,配合音樂和特效,極大地提升了觀眾的期待值。

3.CHARACTER SETTING

The protagonists of the short film are the leading actors in various popular TV series that have been broadcasted and will be broadcasted by Tencent Video in 2022, including Yang Mi in "She And Her Perfect Husband", Hu Ge in "Flowers", and "Mirror Twin Cities". Li Yifeng in "Menghualu", Liu Yifei and Chen Xiao in "Menghualu", Zhao Lusi and Yang Yang in "Let's Try the World", Wu Lei and Zhao Lusi in "The Star is Splendid", Xiao Zhan and Ren Min in "Yu Gu Yao" , William Chan and Zhang Ruonan in "Light Up You".

短片主角為2022年騰訊視頻目前已播出和即將播出的各個(gè)熱播電視劇中的主演,分別有《愛的二八定律》中的楊冪、《繁花》中的胡歌、《夢(mèng)華錄》中的劉亦菲和陳曉、《且試天下》中的趙露思和楊洋、《星漢燦爛》中的吳磊和趙露思、《玉骨遙》中的肖戰(zhàn)和任敏、《照亮你》中的陳偉霆和章若楠等。

4.CAMERA VOICE DESIGN

The series of short films adopts a unified opening and ending, and uses 3D modeling to create. Because 2022 is the Year of the Tiger, a gift box and a tiger are modeled through the company's modeling team, and the patterns and patterns drawn on them are mapped. The TV drama LOGO, with texture and lighting effects rendering and exporting the animation of opening the gift box and the animation of a cartoon tiger running around the red gift box, combined with the two-dimensional animation effects of golden auspicious clouds drawn on it and the festive texture of the Chinese red background, show that Tencent Video Hope and blessings for the coming of the Year of the Tiger in 2022.

系列短片采用了統(tǒng)一的片頭與片尾,運(yùn)用三維建模的方式進(jìn)行創(chuàng)作,因?yàn)?022年是虎年,通過公司三維組建模出一個(gè)禮盒與一只老虎,為它們貼圖上繪制好的圖案與電視劇LOGO,加上質(zhì)感與燈光等特效渲染導(dǎo)出打開禮盒的動(dòng)畫與卡通老虎繞著紅色禮盒奔跑的動(dòng)畫,再結(jié)合上繪制的金色祥云二維動(dòng)畫特效與喜慶的質(zhì)感中國紅背景,表明了騰訊視頻對(duì)2022虎年到來的期盼。

The scenes are mainly drawn in silhouette style. We combine the silhouette style with traditional Chinese culture. During the special period of the New Year, it will give the audience a sense of intimacy, so that the audience can keep their mood happy and increase their interest in short films and film and television dramas.

場(chǎng)景主要采用剪影風(fēng)格繪制,我們將剪影風(fēng)格與中國傳統(tǒng)文化相結(jié)合,在新年這個(gè)特殊的時(shí)期,會(huì)給觀眾親切感,從而使觀眾保持心情的愉悅,提高對(duì)短片、影視劇的興趣。


The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果


5.SPECIAL EFFECTS


6.SPECIAL EFFECTS


7.ON SITE

8.HD WALLPAPRS

—SCRIPTWRITER /編劇&策劃
SEN LIN YING HUA
—SPLIT MIRROR /分鏡
LIN JINGJING / ZHUANGYAN
—CONCEPTION /元素設(shè)計(jì)
MA ZEQI
—SCENE TEACHER /場(chǎng)景師
LI MINGYU
—DIRECTOR /導(dǎo)演
YIN SHUIZHI
—PRODUCTION /制片
ZHAO XIAOLIN / LAI ANNAI / WANG LIXIN
—ANIMATOR /動(dòng)畫師
m /WANG JIAXU / YU QINTIAN
—CHECKER /動(dòng)檢師
ZHA WEIDONG

EDITING /剪輯

ZHAN YUEXI

—SYNTHESIS /合成
YIN LANPING
—SOUND&MIX /音效/混錄/錄音
CAOFENG
—MUSIC /選曲
SEN LIN YING HUA


9.UGLY INTRODUCTION

國內(nèi)很丑的一家公司,擁有獨(dú)立IP安戈力(UGLY)形象,在業(yè)務(wù)上定位于國內(nèi)MG動(dòng)畫制作生產(chǎn)工廠。取名于英文單詞UGLY(丑的含義),公司Slogan“丑從未如此藝術(shù)”,展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心,安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品,2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%,每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫生產(chǎn)線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來專注MG動(dòng)畫領(lǐng)域至今,影響力已經(jīng)由廈門快速跨向北上廣等城市,足跡也漸漸遍布世界各個(gè)角落?,F(xiàn)業(yè)界的評(píng)價(jià):MG動(dòng)畫=安戈力,安戈力=MG動(dòng)畫,已形成行業(yè)符號(hào)。

如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請(qǐng)告訴我們——我們很樂意聽取您的意見。


—電話/微信:

+ 8615060780280

—官方抖音/新片場(chǎng)/站酷:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟:

+ 8615060780280

- 來訪地址 :

總部:廈門湖里華昌路125號(hào)聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號(hào)東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號(hào)2樓

華北:北京市朝陽區(qū)十里堡路1號(hào)171幢平房330號(hào)


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