1.BACKGROUNDPROJECT

要想積極開(kāi)拓中國(guó)市場(chǎng)，寶潔必須直面的問(wèn)題就是獲得更多“中國(guó)人的認(rèn)同”，而它應(yīng)該怎樣去實(shí)現(xiàn)呢？寶潔的關(guān)注點(diǎn)放在了東京奧運(yùn)會(huì)上，東京奧運(yùn)，全國(guó)人民的目光都聚焦于此，情緒被賽事?tīng)縿?dòng)；快手，憑借東京奧運(yùn)會(huì)轉(zhuǎn)播權(quán)，成為國(guó)人為奧運(yùn)健兒加油助威的主場(chǎng)。

P&G teamed up with Kuaishou to turn the world's Olympic Games into an opportunity for local marketing. During the Olympic Games during the special period, Chinese athletes are still as enthusiastic as ever, but there are less cheers and shouts from some Chinese people on the field, so Procter & Gamble and Kuaishou decided to release the "Pretty China, Let's Give Together" platform event to collect countless Chinese cheering voices , and send them to Tokyo!

寶潔聯(lián)合快手，把世界的奧運(yùn)，變?yōu)楸就翣I(yíng)銷的機(jī)遇。特殊時(shí)期的奧運(yùn)，中國(guó)健兒依舊熱血如初，但是賽場(chǎng)上卻少了一些國(guó)人的歡呼吶喊，于是寶潔和快手決定，發(fā)布“挺中國(guó)漂亮，一起奧力給”平臺(tái)活動(dòng)，收集無(wú)數(shù)中國(guó)人助威的聲音，然后把它們送到東京！

1. Launching on the main side, using top-level exposure and rendering cheering emotions; 2. Combining hot content to make every "beautiful China" moment of the Olympic Games an entrance to transmit power; 3. Champions, talents, and participation of the whole people. Countless people use "Aoli Giving" to help "beautiful China". Countless "Oligai" have become the power of Chinese athletes to fight hard!

1.主端開(kāi)屏投放，用頂級(jí)曝光、渲染助威情緒；2.聯(lián)合熱點(diǎn)內(nèi)容，讓每一個(gè)奧運(yùn)的“中國(guó)漂亮”瞬間、都成為傳遞力量的入口；3.冠軍，達(dá)人，全民參與。無(wú)數(shù)人用“奧力給”，助力“中國(guó)漂亮”。無(wú)數(shù)個(gè)“奧力給”，變成了中國(guó)健兒拼搏的力量！

3.CHARACTER SETTING

In terms of overall character selection, Olympic athletes are the main ones. The competitions involved include weightlifting, gymnastics, track and field, table tennis, volleyball, etc. These competitions are used as collage elements, as well as the Tokyo Olympic Games venues and Tokyo representatives. Sexual architecture and sculpture are also incorporated into the collage elements.

整體人物選擇上，以?shī)W運(yùn)健兒為主，涉及的比賽項(xiàng)目涵蓋了舉重、體操、田徑、乒乓球、排球等等，選用這些比賽項(xiàng)目作為拼貼元素，同時(shí)還有東京奧運(yùn)會(huì)的比賽場(chǎng)館以及東京代表性建筑、雕塑也融合在了拼貼元素之中。

4.CAMERA VOICE DESIGN

The short film starts with the local marketing problems faced by P&G, throws out the problems, proposes the Tokyo Olympics and Kuaishou broadcast rights, and provides solutions to the problems, so that P&G's local marketing problems can be easily solved.

短片從寶潔面對(duì)的本土營(yíng)銷難題入手，拋出問(wèn)題，提出東京奧運(yùn)以及快手轉(zhuǎn)播權(quán)，給出了難題的解決方案，讓寶潔的本土營(yíng)銷難題迎刃而解。

The mirror image shows the effect alone

分鏡圖單獨(dú)展示效果

In the scripting stage, we racked our brains on how to explain the marketing of P&G and Kuaishou with straightforward and interesting content, and fully demonstrated the advantages of the collage style.

在腳本階段，我們就絞盡腦汁，如何將寶潔及快手的營(yíng)銷，以直白有趣的畫面內(nèi)容去闡述，并且將拼貼風(fēng)格的優(yōu)勢(shì)展現(xiàn)得淋漓盡致。

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術(shù)家來(lái)完成特定項(xiàng)目，或者兼職第二份工作加入我們創(chuàng)作，請(qǐng)告訴我們——我們很樂(lè)意聽(tīng)取您的意見(jiàn)。

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