Rice is the main source of carbohydrates for most Chinese dining tables. But do you really understand it? What are the possibilities of a grain of rice in today's increasingly high quality of our diets? Today, with UGLY, we can restore Ya Yale germ rice with one click, so that a grain of rice can maximize its value.

米，是大部分中國餐桌的主要碳水來源?？墒?，你真的了解它嗎？在我們對飲食品質(zhì)日漸提高的今天，一粒稻米的可能性還有些什么？今天和UGLY，一鍵還原芽芽樂有機(jī)農(nóng)場，讓一粒米發(fā)揮最大價值。

2.STORYBOARD

TA grain of rice is not just white in front of us. One-click restoration gives designers inspiration to trace the planting, production, preservation, transportation of a grain of rice, and finally to the consumer's table. In the form of animation, the spatial structure of rice is displayed, the real shooting is combined with animation, and the whole process of germ rice production of Ya Yale is displayed in front of consumers through technical additions in the later stage, which is safer and more intimate.

一粒米，不只是呈現(xiàn)在我們面前雪白的模樣。一鍵還原，給予設(shè)計師靈感，追溯一粒米的種植、生產(chǎn)、保存、運輸，最后端到消費者的餐桌。以動畫的形式，展現(xiàn)稻米的空間結(jié)構(gòu)，實拍結(jié)合動畫，通過后期技術(shù)加成，將芽芽樂的胚芽米生產(chǎn)全流程展現(xiàn)在消費者面前，更安全也更貼心。

開篇動畫引入，畫面轉(zhuǎn)場動畫結(jié)合實拍，我們常吃的精米，由稻米去除三層結(jié)構(gòu)得到，口感細(xì)膩，但剩下的營養(yǎng)卻不到10％，畫面拼貼圖滑動，展現(xiàn)稻米、糙米、胚芽米、精米不同的營養(yǎng)價值以及口感。于是為了均衡營養(yǎng)，人們開始食用糙米這樣的粗糧。不過粗糧保留住的粗纖維雖然健康，卻讓食物變得難吃，不易消化。想要同時兼顧營養(yǎng)和口感，一粒稻米的可能性還有什么？出稻谷地的實拍畫面，繼而疊加一只手捧著一堆稻谷的畫面，最后疊加胚芽米從上灑下的畫面胚芽米應(yīng)運而生。

Introducing clove nutrition experts: "The GABA content of germ rice can be as much as 2 times that of milled rice. Foods with the same quality but more nutrients can be obtained like this. Usually we call it high nutrient density food." In the real shot of the phlegm of Germ Rice, a pop-up window appears to connect Germ Rice, and there are two molecular formulas of GABA in the pop-up window. In the pop-up window of another polished rice connection, the real shot of the polished rice appears. In addition to the GABA molecular formula, a variety of nutrients are floating on the real shot screen. Germ rice fell from the previous box, and followed the downward movement of the camera pop-up window, with "high nutrient density food" written on the right. Why is it nutrient dense and delicious, but it's still a niche concept? The answer is simple, because it is difficult to make good germ rice. A good germ rice must not only have a high germ retention rate, but also ensure that the fullness of the germ is in place.

引入丁香營養(yǎng)學(xué)專家：“胚芽米中GABA含量能達(dá)到精米的2倍之多。像這樣攝入同樣質(zhì)量，卻能獲得更多營養(yǎng)的食物，通常我們叫它高營養(yǎng)密度食物?！毕瘸雠哐棵椎奶刀藢嵟漠嬅?，出現(xiàn)一顆胚芽米連接彈窗，彈窗內(nèi)有兩個GABA的分子式。出現(xiàn)另一顆精白米連接彈窗內(nèi)實拍精白米畫面，實拍畫面上疊加的除了GABA分子式，又漂浮出多樣的營養(yǎng)物質(zhì)。胚芽米從上個框內(nèi)掉落，并跟隨向下移動鏡頭彈窗，右側(cè)寫著“高營養(yǎng)密度食物”。為什么營養(yǎng)密度高又好吃，但它仍然是一個小眾概念？答案很簡單，因為做出好的胚芽米，很難。一粒好的胚芽米，不僅要有高的胚芽保留率，還得保證胚芽飽滿度到位。

3.CHARACTER SETTING

What kind of rice is nutritious and healthy? Of course, we choose Ya Yale, the precise rice processing technology, the processing accuracy is close to 12 μm, the advantageous rice planting land has reached the corresponding standards in terms of soil safety, artificial farming, and heavy metal prevention and control.

什么樣的米營養(yǎng)好吃又健康？當(dāng)然選擇芽芽樂，精密的稻米加工技術(shù)，將加工精度接近于12 μm，優(yōu)勢稻米種植地，在土壤安全性、人工農(nóng)耕、重金屬防控方面都達(dá)到了對應(yīng)標(biāo)準(zhǔn)。

4.CAMERA VOICE DESIGN

Germ rice is often called live rice. Because it is rich in protein, it is easy to breed harmful mold when exposed to the air. Therefore, special attention should be paid to the measures to prevent mildew in the production and packaging process. Ya Ya Le has made stricter control on production and storage, and nitrogen preservation technology can better maintain the activity of germ rice.

胚芽米常被稱為活米，由于它含有豐富的蛋白質(zhì)，暴露在空氣中容易滋生有害霉菌，因此要特別注意在制作、包裝過程中預(yù)防霉變的措施。芽芽樂在生產(chǎn)、保存上都做了更嚴(yán)格地把控，氮氣保存技術(shù)更好地保持胚芽米活性。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

Germ rice has high nutritional value and contains a variety of nutrients needed for baby's growth and development. When combined with multi-grains, it can better balance nutrition and help babies grow up healthily.

胚芽米營養(yǎng)價值高，含寶寶成長發(fā)育所需的多種營養(yǎng)物質(zhì)，與多元谷物搭配，可以更好地均衡營養(yǎng)，幫助寶寶健康成長。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果