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1.BACKGROUNDPROJECT
Spring is coming, spring is coming, and colorful seasons are coming. All things are recovering, birds and flowers are fragrant, are you looking forward to a pure new life? UGLY joins hands with doTERRA LRP Easy Purchasing Program to open a new life of pure and pure essential oils for you.
春來(lái)到、春來(lái)到,繽紛的季節(jié)來(lái)襲。萬(wàn)物復(fù)蘇,鳥語(yǔ)花香,是不是很期待來(lái)一場(chǎng)純真的新生活?UGLY攜手多特瑞LRP輕松購(gòu)計(jì)劃,為你開啟至真至純的精油新生活。
2.STORYBOARD
The designer extracts elements from the flower series fused with essential oils. The main scene is designed as flowers and jungles. Mulan silver card, jasmine gold card, orange blossom platinum card, and rose diamond card imply different levels of LRP customers, extracting the above flowers. As a color scheme, the colors are bright and beautiful.
設(shè)計(jì)師從精油融合的花系中提取元素,主場(chǎng)景設(shè)計(jì)為花朵與叢林,木蘭銀卡、茉莉金卡、橙花白金卡、玫瑰鉆石卡寓意不同的層級(jí)的LRP顧客,提取以上花類的顏色作為配色,色彩明艷靚麗。
2022多特瑞LRP輕松購(gòu)計(jì)劃芳香啟程,鏡頭拉遠(yuǎn)的同時(shí),出現(xiàn)LRP多特瑞輕松購(gòu)的標(biāo)識(shí),草葉搖擺生長(zhǎng)。滴入水中的LOGO變成了很多個(gè)氣泡,出現(xiàn)福利ICON標(biāo)識(shí),表示“即刻加入,就能享受專屬福利和甄寵禮遇,為您開啟至真至純的精油新生活”。新顧客首次下單滿足100點(diǎn),您就可以成為尊享的LRP顧客。
New LRP customers who join in 2022 will enjoy a new double gift. The leaves covered the screen, and the 2022 and LRP logos appeared on the scroll. After the leaves were removed, a 50-yuan discount coupon appeared in the center of the screen. Then the 50 yuan coupon began to fall, indicating "Benefit 1: After registration, you can receive an electronic coupon worth 50 yuan exclusively for new customers"; the gift levels of different months appear in a step-by-step manner, indicating "Benefit 2: Second From the beginning of the month, if you complete a single order for three consecutive months, six months, nine months and twelve months and meet 50 points, you will receive an exclusive gift and an electronic coupon worth 50 yuan each.”; After removing it, the super-value first-purchase package and four exclusive LRP benefits appeared on the screen.
2022年加入的LRP新顧客,將享受全新的雙重大禮。葉子鋪滿了畫面,滾動(dòng)出現(xiàn)2022、LRP標(biāo)識(shí),葉子移開后,畫面中心出現(xiàn)50元優(yōu)惠劵。接著50元優(yōu)惠券開始飄落,表示“福利一:注冊(cè)后,即可獲贈(zèng)新顧客專享價(jià)值50元的電子優(yōu)惠券”;不同月數(shù)的禮品層級(jí)階梯式上升出現(xiàn),表示“福利二:次月起,連續(xù)完成三個(gè)月、六個(gè)月、九個(gè)月和十二個(gè)月單筆訂單滿足50點(diǎn),即可獲贈(zèng)專屬回饋好禮與價(jià)值50元的電子優(yōu)惠券各一份”;葉子移開后,畫面里出現(xiàn)了超值首購(gòu)套裝以及四大LRP專屬福利。
Move the camera right and a pop-up window will appear. Benefit 1: You can buy LRP exclusive packages that include a variety of popular products at a discounted price; when the camera moves right, a second scroll of benefits will appear, accompanied by a progress bar (50 points) and a shopping cart. When the pop-up window appears, it jumps from 10%, 15%, 20%, 25%, and then jumps to 30% of the reward ratio. Benefit 2: From the month after joining LRP, a single order per month meets 50 points, that is You can get a reward percentage of up to 30%; when the camera moves down, bonus 3: You can also get corresponding reward points, which can be exchanged for your favorite products for free; when the lens is slowly zoomed out, bonus 4: From the 1st month of the month after joining LRP On the 15th, if a single order meets 125 points, you will receive free selected products of the month.
鏡頭右移出現(xiàn)彈窗福利一:您可以優(yōu)惠價(jià)格,購(gòu)買到包含多款熱門產(chǎn)品的LRP專屬套裝;鏡頭右移出現(xiàn)福利二像卷軸下拉,伴隨出現(xiàn)進(jìn)度條(50點(diǎn))和購(gòu)物車,畫面出現(xiàn)氣泡彈窗從10%跳動(dòng)、15%、20%、25%,然后跳動(dòng)到30%的回饋比時(shí)定住,福利二:在加入LRP的次月起,每月單筆訂單滿足50點(diǎn),即可獲得最高30%的回饋百分比;鏡頭下移出現(xiàn)福利三:您還可獲得相應(yīng)的回饋點(diǎn)數(shù),免費(fèi)兌換喜愛的產(chǎn)品;鏡頭慢慢拉遠(yuǎn)出現(xiàn)福利四:加入LRP次月開始的每月1-15日,單筆訂單滿足125點(diǎn),更將免費(fèi)獲贈(zèng)當(dāng)月精選產(chǎn)品。
3.CHARACTER SETTING
Light up the achievements of the LRP VIP screening customer stage, and you can also unlock eightfold screening benefits! Magnolia, jasmine, orange blossom, and rose represent different levels of pampering customers, who can get exclusive pampering gifts. Each exclusive benefit is presented to customers in the form of gift boxes.
點(diǎn)亮LRP VIP甄寵顧客階段成就,還能解鎖八重甄寵禮遇!木蘭花、茉莉花、橙花、玫瑰花代表著不同層級(jí)甄寵顧客,可以獲得專屬的甄寵大禮。每份專屬福利,都以禮盒的形式展現(xiàn)在顧客面前。
4.CAMERA VOICE DESIGN
The story begins with the image of an unfolded flower. The blooming buds drip into the water like water droplets and become many bubbles. The Welfare ICON logo appears. The camera is pulled to one of the bubbles, which shows that it is greater than or equal to 100, and the bubble falls to one. The budding rose, then the rose opens, and the leaf on the right enters the picture.
故事從展開的花朵形象開始,綻放的花苞像水滴一般滴入水中,變成了很多個(gè)氣泡,出現(xiàn)了福利ICON標(biāo)識(shí),鏡頭拉到其中一個(gè)氣泡,上面顯示大于等于一百,氣泡落到一朵含苞待放的玫瑰花,接著玫瑰開放,右邊的葉子進(jìn)入畫面。
Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果
The camera slowly zooms out to appear welfare 4, and the calendar gradually shows the days 1-15. At the same time, selected products appear, and finally all the benefits just now appear as a summary. When the camera moved up, a cloud layer appeared, and when the cloud layer was removed, five badges appeared. The badge popped out and appeared in the form of a gift box. Then the camera moved forward, and the five badges appeared on the screen. The cloud layer was removed again, and eight great gifts appeared.
鏡頭慢慢拉遠(yuǎn)出現(xiàn)福利四,日歷上逐漸顯現(xiàn)1-15的日子,同時(shí)出現(xiàn)精選商品,最后拉遠(yuǎn)出現(xiàn)剛才所有的福利作為匯總。鏡頭上移出現(xiàn)云層,撥開了云層出現(xiàn)了五個(gè)徽章,徽章向周圍彈出,以禮盒的方式出現(xiàn),接著鏡頭推進(jìn),五個(gè)徽章出畫面,云層再次撥開,出現(xiàn)了八大禮遇。
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
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