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殼牌
《殼牌智享匯》MG動畫
1.BACKGROUNDPROJECT
Shell SHELis a comprehensive energy enterprise, committed to meeting the increasing demand for energy in the world in an affordable and environmentally and socially responsible manner. Shell SHELhas always contributed to China's economic prosperity and the interests of its customers in a sustainable way, and is committed to providing cleaner energy solutions for China.
殼牌是一家綜合性能源企業(yè)，致力于以經(jīng)濟實惠且對環(huán)境和社會負責任的方式，滿足全世界對能源日益增加的需求。殼牌一直以可持續(xù)的方式為中國的經(jīng)濟繁榮和客戶的利益做貢獻，并致力于為中國提供更清潔的能源解決方案。
2.STORYBOARD
Shell ClubSmartTM，It is a member project launched by Shell SHELworldwide, covering 16 countries and regions. Now, Shell ClubSmart has come to Chinese Mainland and is committed to providing exclusive membership services for users in Chinese Mainland. At present, UGLYhas also cooperated with Shell SHELfor many times. This time, we produced MG animated short films for Shell ClubSmart to introduce and promote the membership project of Smart Share.
殼牌智享匯TM，是殼牌在全球推出的會員項目，覆蓋16個國家和地區(qū)?，F(xiàn)在，殼牌智享匯已來到中國大陸，致力于為中國大陸地區(qū)用戶提供尊享會員服務。安戈力目前與殼牌目前也已展開多次合作，本次為殼牌智享匯制作了MG動畫短片，介紹并宣傳智享匯會員項目。
3.CHARACTER SETTING
The whole scene is dominated by red and yellow, and the scene introduces the activities of Shell ClubSmart by combining the elements of the gas station with the text.
全片場景以紅黃雙色為主，場景用加油站元素與文字結(jié)合來介紹殼牌智享匯的活動內(nèi)容。
4.CAMERA VOICE DESIGN
Shell SHEL'sLOGO is a shell logo and its distinctive red and yellow colors. The iconic features have always made Shell SHELbrand concrete and promoted their values and the quality of their products and services worldwide.
殼牌的LOGO是貝殼標志以及與眾不同的紅黃雙色，標志性的特征一直都使得殼牌品牌得以具象化，并在全球范圍內(nèi)推廣他們的價值觀以及他們產(chǎn)品和服務的質(zhì)量。
So we adopted their trademark "red and yellow" as the main color, designed lively and bright animation scenes, and made the whole film both advanced and simple, which can better express the brand attributes and brand tonality.
所以我們采用他們的標志性“紅黃雙色”為主色，設(shè)計了活潑明亮的動畫場景，通過，簡潔的語言，使整個影片既高級又簡約，能更好的表達品牌屬性與品牌調(diào)性。
Match with the music with Shell SHEL's music logo as the main tune, combine the animation dynamic effect, and use the scene elements to move the scene, so that the rhythm of the whole film is full and the audience is impressed.
搭配殼牌音樂logo為主調(diào)的音樂，結(jié)合動畫動效，并運用場景元素動勢轉(zhuǎn)場，使全片節(jié)奏感十足，讓觀眾印象深刻。
Character line draft and color display contrast effect
角色線稿與上色展示對比效果
The line drawing shows the effect separately
線稿圖單獨展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
XIAOLIN ZHAO
XU
—SYNTHESIS /合成
XU
—SOUND&MIX /音效/混錄/錄音
XU
—CHECKER /動檢師
m
—SPECIAL EFFECT /特效師
XU
9.UGLY INTRODUCTION
+ 8615060780280
—官方抖音/新片場/站酷/微博/小紅書：
安戈力
—電子郵件/ QQ：
523638547@qq.com
—官方網(wǎng)站：
www.xmugly.com
—商務/培訓/招聘/兼職/外協(xié)/聯(lián)盟：
+ 8615060780280
- 來訪地址 ：
總部:廈門湖里華昌路125號聯(lián)發(fā)東南天地A202
華東:上海市靜安區(qū)銅仁路229號東海SOHO21樓2112室
上海市寶山區(qū)高境三鄰橋體育文化園16號2樓
華北:北京市朝陽區(qū)十里堡路1號171幢平房330號
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