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《蒙牛世界杯》MG動(dòng)畫——安戈力文化

|


—Client/出品方
蒙牛
—Project name & type/項(xiàng)目名稱&類型
2022世界杯×蒙牛MG動(dòng)畫
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時(shí)間
2022年11月20日
—Production cycle /制作周期
20 days



1.BACKGROUNDPROJECT

In 2022, the World Cup craze is coming. In the land of 100 meters square, dragons and tigers are squatting, and hundreds of boats are fighting for the top. At the same time, the world champion will be late. Mengniu teamed up with UGLY to design the ink-wash style MG animation, and wished the football king Messi together with many fans.

2022,世界杯熱潮來襲,百米見方之地,龍?bào)椿⒕?,百舸?zhēng)流,而同時(shí)球王遲暮,此界將破釜沉舟,或折戟沉沙,或百轉(zhuǎn)功成。蒙牛攜手UGLY設(shè)計(jì)此次水墨風(fēng)格MG動(dòng)畫,與眾多球迷粉絲一同為球王梅西祝愿。


2.STORYBOARD

The designer extracted humanistic emotions from the great work "Northern Expedition Memorial" in history. People with lofty ideals often intertwine with each other in life and spirit at a certain moment. We watched from afar to capture the moment when the football king Messi intertwined with this And magnify the emotions it contains, and then try the traditional method of ink animation to squeeze it into the square inch of 1080*1920, and express the spirit that we currently feel shallowly.

設(shè)計(jì)師從千古之作《出師表》中提煉人文情感,擁有崇高理想的人們,生活上與精神上往往會(huì)在某時(shí)某刻相互交錯(cuò),我們遠(yuǎn)遠(yuǎn)旁觀捕捉球王梅西與此交錯(cuò)的瞬間并將其蘊(yùn)涵的情感放大,隨后嘗試水墨動(dòng)畫的傳統(tǒng)方式將其揉入進(jìn)1080*1920這方寸之間,把我們當(dāng)前淺薄感受到的精神稍作具象表現(xiàn)。


The story of Messi must be familiar to everyone. June 24, 1987 was an ordinary day Football gave him pride and left no room for misfortune. He still embraced football through hardships,and when he came to Barcelona, the boy's name was connected with Barcelona: Lionel Messi. Step by step, game by game, more and more honors are in his arms, but for Messi, the distance from the most shining honor, the Hercules Cup, is always one step away. He passed the championship in 14 years, and he was once full of high spirits The eagle gradually loses its former posture. This World Cup wishes the king to spread his wings again and achieve success.

設(shè)計(jì)師從千古之作《出師表》中提煉人文情感,擁有崇高理想的人們,生活上與精神上往往會(huì)在某時(shí)某刻相互交錯(cuò),我們遠(yuǎn)遠(yuǎn)旁觀捕捉球王梅西與此交錯(cuò)的瞬間并將其蘊(yùn)涵的情感放大,隨后嘗試水墨動(dòng)畫的傳統(tǒng)方式將其揉入進(jìn)1080*1920這方寸之間,把我們當(dāng)前淺薄感受到的精神稍作具象表現(xiàn)。


3.CHARACTER SETTING

The short film adopts the traditional ink style to shape the image of Messi and other players. The movement of characters with ink texture and the smudged picture add a bit of freehand brushwork to the picture.

短片采用了傳統(tǒng)水墨風(fēng)格塑造梅西等一眾球員的形象,水墨質(zhì)感的人物運(yùn)動(dòng)搭配暈染畫面,給畫面增添了幾分寫意。

4.CAMERA VOICE DESIGN

The story begins with "Teacher List", the film focuses on our Messi, growing up with football, and the eagle spreads its wings.

故事從《出師表》開始,影片以我們的梅西為主,伴隨著足球一路成長(zhǎng),雄鷹展翅。

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果


Comparison of linedraft and scene display

線稿與場(chǎng)景展示對(duì)比效果


5.SPECIAL EFFECTS




6.SPECIAL EFFECTS


7.ON SITE


8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃
SISSI
—SPLIT MIRROR /分鏡
YAN ZHUANG
—CONCEPTION/元素設(shè)計(jì)
JINGJING LIN
YAN ZHUANG /DABING
—ORIGINALPAINTER /原畫師
JINGJING LIN / YAN ZHUANG
DABING
—MIDDLEPICTURE /中間畫
INGJING LIN /YAN ZHUANG /DABING
—SCENE TEACHER /場(chǎng)景師
INGJING LIN /YAN ZHUANG /DABING
—COLOR SETTING /色定
INGJING LIN /YAN ZHUANG / DABING
—DIRECTOR /導(dǎo)演
SHUIZHI YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /動(dòng)畫師
M / JIAXU WANG
—SPECIAL EFFECT /特效師
M /JIAXU WANG
—CHECKER /動(dòng)檢師
SISSI /M
—EDITING /剪輯
M
—SYNTHESIS /合成
M
—SOUND&MIX /音效/混錄/錄音
JIAN SUN
—MUSIC /原創(chuàng)音樂
JIAN SUN
—VOICE ACTOR /配音演員

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——(UGLY),專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦,迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今,(上海、廈門)擁有在職技術(shù)性專業(yè)人才97位,全國(guó)居家辦公370多位;運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品,服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%,每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線,服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌,屬于名副其實(shí)的動(dòng)畫代理源頭廠家。
Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.
取名于英文單詞UGLY(丑英譯),公司Slogan“丑從未如此藝術(shù)”,現(xiàn)業(yè)界的評(píng)價(jià):MG動(dòng)畫=安戈力,安戈力=MG動(dòng)畫,已形成行業(yè)符號(hào),提到國(guó)內(nèi)MG動(dòng)畫基地,你會(huì)想起安戈力。
UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力
此文如需轉(zhuǎn)載刊用 請(qǐng)注明來源 公眾號(hào)安戈力


如果您想委托新作品、查看案例作品集,或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項(xiàng)目,或者兼職第二份工作加入我們創(chuàng)作,請(qǐng)告訴我們——我們很樂意聽取您的意見。

—電話/微信:

+ 8615060780280

—官方抖音/新片場(chǎng)/站酷/微博/小紅書:

安戈力

—電子郵件/ QQ:

523638547@qq.com

—官方網(wǎng)站:

www.xmugly.com

—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟:

+ 8615060780280

- 來訪地址 :

總部:廈門湖里華昌路125號(hào)聯(lián)發(fā)東南天地A202

華東:上海市靜安區(qū)銅仁路229號(hào)東海SOHO21樓2112室

上海市寶山區(qū)高境三鄰橋體育文化園16號(hào)2樓

華北:北京市朝陽區(qū)十里堡路1號(hào)171幢平房330號(hào)

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