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Ina the ancient starry sky,there is a terrifying star field .Scientistscontinue to explore and vaguely discover that there is an ugly life active in this star field.They are named ""Angeli". Before long, "Angoli" gradually spread in the sky. Fermented in the society, it became a cultural symbol andspread among the masses. The original blurred image gradually took a clear look in the artificial cultural creations......↓↓↓
亙古星空中，有一片恐怖的星域，科學(xué)家不斷探索隱約發(fā)現(xiàn)這片星域中有一種丑陋的生命活躍其中，它們被命名為“”安戈力”。不多久，“安戈力”漸漸在社會(huì)中發(fā)酵，成為一枚文化符號(hào)在群眾間傳播，原本模糊的形象在一次次人為文化創(chuàng)作中逐漸有了個(gè)清晰模樣......↓↓↓
Paper sculpture is an ancient art form. With the continuous artistic innovation of traditional paper sculptures by various ethnic groups in the East and the West, various schools have gradually developed. Three-dimensional paper sculpture is a relatively new and popular element, which uses light and shadow and layered carving to give the picture a layered and three-dimensional effect.
紙雕是一項(xiàng)古老的藝術(shù)形式，隨著東西方各民族在傳統(tǒng)紙雕上不斷地藝術(shù)創(chuàng)新，逐漸發(fā)展出各式流派。立體紙雕是其中較新穎、流行的元素，利用光影與層層雕刻將畫面賦予層次立體感。
Our designer observed that the progressive characteristics of three-dimensional paper carvings may be more compatible with the expression form of MG animation, so he tried to extract the picture style from the paper carving device in the form of digital painting, and put the image of UGLY on paper. Carved and shaped.
我們的設(shè)計(jì)師觀察到立體紙雕層層遞進(jìn)的特點(diǎn)與MG動(dòng)畫的表現(xiàn)形式也許會(huì)有比較契合的地方，于是嘗試數(shù)字繪畫的形式從紙雕裝置中提取畫面風(fēng)格，將UGLY的形象進(jìn)行紙雕化塑造。
(The opening video does not need to be narrated, do some animation effects, and present the C&D logo) Before 1020, no one imagined that mobile phones could be used like computers 10-20. 10 years ago, it was also heaven to want to watch movies smoothly on mobile phones. Ye Tan 20-30 is now, the future of 5G can be
expected, and this future has come 30-40 The real estate industry is also undergoing changes and iterations in the wave of informationization 40-50 As a part of this industry chain, we What we need to do is not to follow the trend, but to face the difficulties. 50-60 In the C&D real estate informatization, in addition to the control of science and technology,
ugly對(duì)人而言是糟心的形容詞匯，但也是重要的哲學(xué)觀念。許多年前的哲人在美學(xué)蓬勃發(fā)展時(shí)便開始辯證地思考“丑”這個(gè)概念，認(rèn)為丑是美的對(duì)立面同時(shí)也正因此可以將二者視作一個(gè)整體。
在這個(gè)層面上思考下去，“丑”也許是“美”能夠蓬勃發(fā)展的沃土也說不定。姑且猜想，不同文化環(huán)境下的人們自思想啟蒙始便不自覺地在“丑”的土地上汲取著營(yíng)養(yǎng)，隨后美的概念逐漸生根發(fā)芽......安戈力匯聚著這樣一群“丑人”。
The short film adopts the style of paper carving to express the image and overall picture of Angoli IP, and the delicate light and shadow of paper carving add a bit of romance to the picture.
短片采用了紙雕風(fēng)格表現(xiàn)安戈力IP的形象和整體畫面，細(xì)膩的紙雕光影給畫面增添了幾分浪漫。
The story begins with the lonely Angoli in the starry sky, who let go of the toy in his hand, and the toy rotates and unfolds like a kaleidoscope, gradually drawing us into the primitive and empty world of paper sculptures.
故事從星空中孤獨(dú)的安戈力開始，它松開了手中的玩具，玩具像萬花筒一般旋轉(zhuǎn)著展開，逐漸將我們卷入那個(gè)原始空洞的紙雕世界。
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
政府合作
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家居房地產(chǎn)
世茂|貝殼找房-善貝|萬科直播|建發(fā)房產(chǎn)|貝殼找房|鏈家|聯(lián)發(fā)集團(tuán)·抗疫篇|德佑| 廈門鐘樓商城|億利華彩城|世貿(mào)集團(tuán)·社區(qū)篇|世茂集團(tuán)·戶型篇|萬科MI|聯(lián)發(fā)集團(tuán)|聯(lián)發(fā)35周年|聯(lián)發(fā)· 成長(zhǎng)篇|象嶼集團(tuán)|聯(lián)發(fā)初心篇|銀泰百貨|京閩悅府 |SM城市廣場(chǎng)|鼎誠(chéng)國(guó)際 | 集美新城 |致歐家居 |
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