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—Client/出品方
匯豐
—Project name & type/項目名稱&類型
生命匯醫(yī)療MG動畫宣傳片
—Production House /制作方
UGLY/安戈力
—Production Date/產(chǎn)出時間
2023年2月20日
—Production cycle /制作周期
20 days
1.BACKGROUNDPROJECT
This summer, UGLY met his old friend Chanel again and made a new friend Ogilvy.
This time, Chanel invited artist LIN MA to bring the latest perfume of ROO ZU artist limited edition. Ogilvy “activated” the video concept of "Chanel's Summer", and UGLY was invited to produce this 3D & MG animation theme blockbuster. We devote ourselves to this dream journey and let the two-dimensional illustrations "live".
安戈力與匯豐合作的MG動畫《生命匯醫(yī)療資源》是一部介紹生命匯國際整合醫(yī)療服務(wù)的宣傳片，旨在向觀眾展示生命滙的理念、服務(wù)和技術(shù)。
The designer extracted elements from the paintings and created a limited-edition back shell design with James Jean through the innovation of new materials and new processes. The lines of the painting are drawn using AG glass etching process, and the core elements of the sun and the moon sleep with the "light of adventure" to achieve a three-dimensional effect through the three-dimensional relief process. The transparent radiating light stripes around "Qingyu Light" are realized by the light-sensitive dark line process. According to different sunlight, the radial stripes can appear, restoring the original idea of "Qingyu Light" in James Jean's paintings to activate the dreams of Qiyu.
經(jīng)典的MG動畫元素設(shè)計，大色塊的拼接讓畫面質(zhì)感提升，藍白的主要配色營造干凈純潔的氛圍，貼合醫(yī)療主題。
(The opening video does not need to be narrated, do some animation effects, and present the C&D logo) Before 1020, no one imagined that mobile phones could be used like computers 10-20. 10 years ago, it was also heaven to want to watch movies smoothly on mobile phones. Ye Tan 20-30 is now, the future of 5G can be expected, and this future has come 30-40 The real estate industry is also undergoing changes and iterations in the wave of informationization 40-50 As a part of this industry chain, we What we need to do is not to follow the trend, but to face the difficulties. 50-60 In the C&D real estate informatization, in addition to the control of science and technology,
開場即是反問：“如何保障健康？”從這一大問題切入，由充滿疑惑的顧客視角引入，將專業(yè)領(lǐng)域的知識一步步展開，達到科普的目的。
根據(jù)每一個小的問題，將解決方案以及最優(yōu)的建議帶入，將問題和答案連接起來，不拖沓，以最直接的方式完成醫(yī)療知識科普，讓客戶最快學(xué)習(xí)的有用的醫(yī)療知識，少走彎路。
3.CHARACTER SETTING
This summer, UGLY met his old friend Chanel again and made a new friend Ogilvy.
This time, Chanel invited artist LIN MA to bring the latest perfume of ROO ZU artist limited edition. Ogilvy “activated” the video concept of "Chanel's Summer", and UGLY was invited to produce this 3D & MG animation theme blockbuster. We devote ourselves to this dream journey and let the two-dimensional illustrations "live".
主人公的設(shè)計以紅色和黑色為主，與背景的藍白色調(diào)產(chǎn)生鮮明對比，雖然沒有五感，但是在姿態(tài)和動作上下足功夫，讓人物情緒得到外化。
The story starts with the girl using OPPO Reno4 Pro to awaken the magnificent dream world. All the characters in the film are re-creations based on the paintings of "Summer Adventures". We use our imagination to redraw the three-dimensional view based on the prototype of the graphic illustration.
迷茫的求醫(yī)者站在十字路口得到指引，由最開始的迷茫逐漸變得明朗，一步步的問題引導(dǎo)起到了作用，科普也從這一個個問題中逐漸展開。
Comparison of line draft and scene display
線稿與場景展示對比效果
Comparison of line draft and scene display
線稿與場景展示對比效果
中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
政府合作
廈門市委文明辦·文明習(xí)慣|廈門人才領(lǐng)導(dǎo)組|i廈門|浙江省數(shù)據(jù)開放平臺|廈門市委文明辦| 廈門市政園林局 |廈門人才領(lǐng)導(dǎo)組|廈門交警文明交通|廈門交警一盔一帶|掃黑除惡|通惠河-北京文旅局| 深圳福田三十周年 |汝州法院| 廈門石油交易中心 |廈門綠化辦 |廈門交警故事|廈門市垃圾分類管理中心|廈門市綜治辦| 廈門市文明辦 |廈門市公安局·禁毒篇|交警主持人|廈門廣播電視集團|廈門市政府|國家電網(wǎng)|廣州電網(wǎng)| 茂名供電局 |中央電視臺紀錄頻道|廈門兩岸股權(quán)交易中心|廈門市集美區(qū)人民法院|交通運輸部東海第二救助飛行隊|海滄中醫(yī)藥博物館|廈門市公共安全管理中心|廈門市公安局·紀念五四運動|廈門市委文明辦·MV篇|北京世園會 | 珠海供電局 | 智慧政法 | 遠致環(huán)保 |廈門商務(wù)局 |世茂雙子塔新春| 淄博快手 | 北京觀音寺 |
家居房地產(chǎn)
世茂|貝殼找房-善貝|萬科直播|建發(fā)房產(chǎn)|貝殼找房|鏈家|聯(lián)發(fā)集團·抗疫篇|德佑| 廈門鐘樓商城|億利華彩城|世貿(mào)集團·社區(qū)篇|世茂集團·戶型篇|萬科MI|聯(lián)發(fā)集團|聯(lián)發(fā)35周年|聯(lián)發(fā)· 成長篇|象嶼集團|聯(lián)發(fā)初心篇|銀泰百貨|京閩悅府 |SM城市廣場|鼎誠國際 | 集美新城 |致歐家居 | 梵遜德邦 | 立林科技展會活動 |
其他合作
如果您想委托新作品、查看案例作品集，或者只是與我們討論幫助您找到合適的藝術(shù)家來完成特定項目，或者兼職第二份工作加入我們創(chuàng)作，請告訴我們——我們很樂意聽取您的意見。
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+ 8615060780280
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安戈力
—電子郵件/ QQ：
523638547@qq.com
—官方網(wǎng)站：
www.xmugly.com
—商務(wù)/培訓(xùn)/招聘/兼職/外協(xié)/聯(lián)盟：
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上海市寶山區(qū)高境三鄰橋體育文化園16號2樓
華北:北京市朝陽區(qū)十里堡路1號171幢平房330號
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