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1.BACKGROUNDPROJECT
The prosperity of the Douyin livestreaming ecosystem has led the platform to introduce a new Health Score system to ensure user experience and maintain a healthy livestreaming environment. This system aims to regulate the behavior of streamers through a series of rules, encouraging positive content creation while combating violations, thereby building a more harmonious livestreaming community.
隨著抖音直播生態(tài)的日益繁榮，平臺為了保障用戶體驗和直播環(huán)境的健康，推出了新版健康分系統(tǒng)。該系統(tǒng)旨在通過一系列規(guī)則來規(guī)范主播的行為，鼓勵積極正面的內容創(chuàng)作，打擊違規(guī)行為，從而構建一個更加和諧的直播社區(qū)。
Douyin Livestreaming has launched a new set of Health Score rules. Initially, every streamer starts with 100 points. Once a streamer engages in rule violations, they can lose between 1 to 8 points. If the Health Score drops below 40 points, the streamer loses the ability to participate in PKs (Player Kills, a feature where streamers compete for viewer engagement). When the score further decreases below 20 points, the streamer is no longer able to receive any gifts from viewers.
抖音直播推出了新版健康分規(guī)則，初始健康分為100分，一旦主播出現違規(guī)行為，將會被扣除1到8分不等。如果健康分下降至40分以下，那么主播將失去PK的功能；而當分數進一步降低至20分以下時，主播便無法再從直播中獲取任何打賞收入。
However, streamers can earn additional points by conducting livestreams in compliance with regulations and completing relevant compliance tests. Additionally, obtaining specific certifications can increase the maximum Health Score to 120 points. These changes are designed to encourage streamers to maintain a healthy and positive livestreaming environment.
不過，主播們可以通過遵守規(guī)定進行直播以及完成相關的合規(guī)性測試來獲得額外的加分。另外，申請并獲得特定的資質認證，還能提升健康分的上限至120分。這些改變旨在鼓勵主播們維護一個健康、積極的直播環(huán)境。
2.STORYBOARD
The narrative of the entire MG animation revolves around the introduction of the new Health Score rules on the Douyin livestreaming platform. The story is told from the perspective of an audience member, showcasing a vibrant virtual livestreaming world. In this world, the Health Score serves as a critical measure of a streamer's conduct, starting at 100 points. Violations result in point deductions, and low scores can lead to the loss of certain functions like PKs or the inability to receive gifts. Streamers can recover or even increase their Health Score by conducting compliant livestream activities and completing compliance exams. Obtaining relevant certifications can raise the maximum Health Score to 120 points.
整個MG動畫的故事設定圍繞抖音直播平臺推出的新版健康分規(guī)則展開。故事從一位觀眾的角度切入，展示了一個充滿活力的虛擬直播世界。在這個世界里，健康分成為了衡量主播行為的重要指標，初始為100分。如果有違規(guī)行為，健康分會被扣除，分數過低會導致主播喪失部分功能，比如PK功能禁用或無法獲得打賞。然而，主播也可以通過合法合規(guī)地進行直播活動和完成合規(guī)性考試來恢復甚至增加健康分。申請相關資質還可以提高健康分的上限，最高可達120分。
The animation uses dynamic graphics and scene transitions to convey the core information of the Health Score rules and encourages users and streamers alike to work together to create a healthier, more civilized livestreaming environment.
抖音直播新版健康分規(guī)則上線啦。新規(guī)則依據分值，對主播賬號進行階梯式管理。健康分初始分值為 100 分，每次違規(guī)扣除 1-8 分不等。健康分低于 40 分，PK 功能將被禁用，低于 20 分，主播將無法獲得打賞收入。此外，主播可通過合規(guī)直播、完成合規(guī)考試等方式獲得加分。申請相關資質，還可以提高總分上限哦。
3.CHARACTER SETTING
In terms of color design, bright and high-contrast colors are used to highlight important information, such as the appearance of envelopes and on-screen prompts. During scenes depicting happy moments among streamers, warmer and brighter colors may be used to convey a positive emotional atmosphere. Different color codes may represent different statuses of the Health Score; for example, a warning color might be used when the Health Score falls below 40 points, whereas a reward color could be used when the score exceeds a certain level.
在動畫的色彩設計上使用了鮮艷且對比度高的顏色來突出重要信息，例如信封和信紙的出現，以及屏幕上的提示信息，在表現主播們開心的場景時，色彩可能會更溫暖和明亮，以體現積極正面的情感氛圍。對于健康分的不同階段，不同的顏色編碼可能被用來代表不同的狀態(tài)，比如健康分低于40分時可能使用警告色，而當健康分高于一定數值時則可能使用獎勵色。
Various composition techniques are employed, such as split-screen to display two related scenes simultaneously during the explanation of Health Score rules, which helps convey multiple messages without cluttering the screen. For some scenes, such as when a character enters the screen, panoramic perspectives are used to give viewers a sense of immersion.
在構圖上使用了多種構圖技巧，例如在介紹健康分規(guī)則時，使用了分屏技術來同時展示兩個相關的場景，這有助于同時傳達多條信息而不使畫面顯得擁擠。在某些場景中，比如女生被帶入屏幕的過程，構圖采用了全景視角，這使得觀眾能夠看到完整的動作流程，并感受到一種沉浸感。
4.CAMERA VOICE DESIGN
The opening shot of the animation employs a rising angle to show a female viewer transitioning from the real world into the virtual livestreaming space. This is followed by a tracking shot revealing many streamers of different ages and professions engaged in livestreaming, emphasizing the diversity and inclusiveness of livestream content. Then, there's a close-up of an envelope unfolding, showing the official implementation date of the new Health Score rules. A pull-back shot is used to illustrate the specifics of the Health Score, leading the viewer, along with the protagonist, into a hierarchical structure formed by various streamers.
在動畫的開場鏡頭采用了上搖的手法，展示了一位女性觀眾從現實世界進入虛擬直播空間的過程。隨后通過推進鏡頭展現了許多不同年齡和職業(yè)的主播正在直播的畫面，強調了直播內容的多樣性和包容性。接下來是信封展開的畫面，通過近景鏡頭展示了新的健康分規(guī)則的正式實施日期。在介紹健康分具體內容時，運用了后拉鏡頭，讓觀眾仿佛跟著女主角一起進入了由不同主播組成的層級結構中。
Character line draft and color display contrast effect
角色線稿與上色展示對比效果
Split-screen techniques are used to present how points can be earned through compliant livestreaming and exams. Finally, a push-in shot introduces the importance of applying for certifications and the maximum achievable Health Score. The animation concludes with a full-screen view, where the interface slides apart to reveal the text "Together, let's record true beauty and build a civilized livestreaming culture," serving as a call-to-action for the audience to participate in fostering a good livestreaming culture.
The line drawing shows the effect separately
線稿圖單獨展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
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