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1.BACKGROUNDPROJECT
Huawei Finance, as an important component of Huawei Group, has been carrying the mission of promoting digital transformation in the financial industry since its inception. Relying on Huawei's profound accumulation in communication, cloud computing, big data and other fields, Huawei Financial is committed to providing comprehensive and intelligent solutions for global financial institutions, helping them steadily move forward in the complex and ever-changing financial market. From the initial technological exploration to the current industry leader, Huawei Finance has always adhered to the principle of "customer-centric, driven by technological innovation", constantly breaking through itself and leading the future of financial technology.
華為金融，作為華為集團(tuán)的重要組成部分，自誕生之日起便承載著推動(dòng)金融行業(yè)數(shù)字化轉(zhuǎn)型的使命。依托于華為在通信、云計(jì)算、大數(shù)據(jù)等領(lǐng)域的深厚積累，華為金融致力于為全球金融機(jī)構(gòu)提供全方位、智能化的解決方案，助力其在復(fù)雜多變的金融市場(chǎng)中穩(wěn)健前行。從最初的技術(shù)探索到如今的行業(yè)領(lǐng)軍者，華為金融始終堅(jiān)持“以客戶為中心，以技術(shù)創(chuàng)新為驅(qū)動(dòng)”，不斷突破自我，引領(lǐng)金融科技的未來(lái)。
In the surging wave of digital finance, Huawei Finance has become a backbone force in safeguarding the security and development of the global financial industry with its profound technological foundation and innovative spirit. The meticulously crafted 3D animation not only provides a deep interpretation of Huawei Financial's brand history and core values, but also vividly showcases the five core concepts of "high availability, high security, high performance, efficient operation and maintenance, and green and low-carbon". Through this visual feast, we will take you into the digital world of Huawei Finance and experience how it uses technology as a pen to draw a grand blueprint for the future of finance.
在風(fēng)起云涌的數(shù)字金融浪潮中，華為金融以其深厚的科技底蘊(yùn)和創(chuàng)新精神，成為了守護(hù)全球金融行業(yè)安全與發(fā)展的中堅(jiān)力量。本次精心打造的三維動(dòng)畫，不僅是對(duì)華為金融品牌歷史與核心價(jià)值的深度詮釋，更是對(duì)“高可用、高安全、高性能、高效運(yùn)維、綠色低碳”五大核心理念的生動(dòng)展現(xiàn)。通過(guò)這場(chǎng)視覺(jué)盛宴，我們將帶您走進(jìn)華為金融的數(shù)字世界，感受其如何以科技為筆，繪制金融未來(lái)的宏偉藍(lán)圖。
2.STORYBOARD
The prologue of the film slowly opens under a ray of morning sunshine, with high-rise buildings lining the Financial Street and people coming and going, creating a vibrant scene. The camera slowly advances and freezes in front of a tall financial center office building, indicating that the story of Huawei Finance is about to unfold here. Subsequently, the film seamlessly transitions to the 3D animation section, with five distinct 3D image IPs - high availability, high security, high performance, efficient operation and maintenance, and green low-carbon - appearing one by one.
影片的序幕在一縷清晨的陽(yáng)光下緩緩拉開，金融街上的高樓林立，人來(lái)人往，一片生機(jī)勃勃的景象。鏡頭緩緩?fù)七M(jìn)，定格在一座高大的金融中心寫字樓前，預(yù)示著華為金融的故事即將在這里展開。緊接著，影片無(wú)縫過(guò)渡到三維動(dòng)畫部分，五個(gè)鮮明的三維形象IP——高可用、高安全、高性能、高效運(yùn)維、綠色低碳逐一亮相。
These images not only represent Huawei Finance's five core advantages in the field of financial technology, but also demonstrate through vivid animation how Huawei Finance uses technological power to safeguard the security and stability of the financial industry.
3.CHARACTER SETTING
This animation adopts a modern yet technologically advanced 3D scene design, with blue and silver as the main color combinations, creating a calm, efficient, and safe atmosphere. From bustling urban streets to high-tech financial centers, from busy trading halls to quiet data centers, every scene has been carefully designed to restore the most authentic financial ecology, while incorporating elements of future technology, showcasing Huawei Finance's profound understanding and unique insights into digital transformation.
本次動(dòng)畫采用了現(xiàn)代而又不失科技感的三維場(chǎng)景設(shè)計(jì)，色彩搭配以藍(lán)色和銀色為主，營(yíng)造出一種冷靜、高效、安全的氛圍。從繁華的都市街景到高科技的金融中心，從繁忙的交易大廳到靜謐的數(shù)據(jù)中心，每一個(gè)場(chǎng)景都經(jīng)過(guò)精心設(shè)計(jì)，力求還原最真實(shí)的金融生態(tài)，同時(shí)融入未來(lái)科技的元素，展現(xiàn)華為金融對(duì)數(shù)字化轉(zhuǎn)型的深刻理解和獨(dú)到見解。
The five major IP characters in the animation are one of the highlights of this design. These five IP images are not only uniquely designed and have their own characteristics, but also cleverly integrate Huawei Finance's brand philosophy and values. They shuttle between reality and imagination in a lively and vivid manner, becoming a bridge connecting the audience with financial technology. Each IP image has a distinct personality and story background, and through their perspectives and experiences, viewers can more intuitively feel Huawei Finance's exploration and achievements in the field of financial technology. At the same time, these IP images are also easy for the audience to recognize and remember, adding more fun and interactivity to Huawei Finance's brand communication.
4.CAMERA VOICE DESIGN
In terms of animation effects, we use smooth camera language, fine detail portrayal, and rich light and shadow changes to enhance the attractiveness and expressiveness of the content, allowing the audience to enjoy a visual feast while deeply understanding Huawei Finance's brand philosophy and core values. At the same time, we use AE packaging, light and shadow changes, camera shuttle and other techniques to create stunning visual effects and enhance the attractiveness and expressiveness of the content. In composition, pay attention to the balance and layering of the picture. Enhance the dynamic and smooth nature of the image through various techniques such as camera movement and transitions; At the same time, various scenes such as close-up, mid shot, and panoramic are used to showcase details and emotions in different settings.
在動(dòng)畫效果上，我們運(yùn)用了流暢的鏡頭語(yǔ)言、精細(xì)的細(xì)節(jié)刻畫和豐富的光影變化，旨在增強(qiáng)內(nèi)容的吸引力和表現(xiàn)力，讓觀眾在享受視覺(jué)盛宴的同時(shí)，深刻理解華為金融的品牌理念和核心價(jià)值，同時(shí)運(yùn)用AE包裝、光影變化、鏡頭穿梭等手法，營(yíng)造出震撼的視覺(jué)效果，增強(qiáng)內(nèi)容的吸引力和表現(xiàn)力。在構(gòu)圖上，注重畫面的平衡與層次感。通過(guò)多種運(yùn)鏡、轉(zhuǎn)場(chǎng)等手法，增強(qiáng)畫面的動(dòng)感和流暢性；同時(shí)，運(yùn)用特寫、中景、大全景等多種景別，展現(xiàn)不同場(chǎng)景下的細(xì)節(jié)和情感。
Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果
This live action combined with 3D animation comprehensively showcases the history, core values, and five core concepts of Huawei Financial brand. Through creative storylines, exquisite visual design, and vivid animation effects, we aim to showcase Huawei Finance's guardian image in the digital finance era to global audiences, conveying its brand philosophy of innovation, efficiency, safety, and green.
本次的實(shí)拍結(jié)合三維動(dòng)畫對(duì)華為金融品牌歷史、核心價(jià)值以及五大核心理念的全面展現(xiàn)。通過(guò)創(chuàng)造性的故事情節(jié)、精美的視覺(jué)設(shè)計(jì)和生動(dòng)的動(dòng)畫效果，我們旨在向全球觀眾展示華為金融在數(shù)字金融時(shí)代的守護(hù)者形象，傳遞其創(chuàng)新、高效、安全、綠色的品牌理念。
In the future, Huawei Finance will continue to lead the digital transformation of the financial industry with technology as its wing, and contribute its own strength to the prosperity and development of the global financial market.
在未來(lái)的日子里，華為金融將繼續(xù)以科技為翼，引領(lǐng)金融行業(yè)的數(shù)字化轉(zhuǎn)型之路，為全球金融市場(chǎng)的繁榮發(fā)展貢獻(xiàn)自己的力量。
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
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