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《仁川國際機場》MG動畫——安戈力文化

航空| 佳片精選 |MG圖形動畫

—Client/出品方

Toss Pay x Alipay

—Project name & type/項目名稱&類型

《仁川國際機場》MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年7月15日

—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

Dear travelers, the latest animation of Incheon International Airport is now presented to your eyes. This animation will take you on a journey to explore the wonderful attractions around the world and provide you with the latest discount policies in each destination. Bring your curiosity and Alipay with you, and join us on this extraordinary journey. Don't forget to capture the beautiful moments along theway and share your stories with us.

親愛的旅者們，《仁川國際機場》的最新動畫現(xiàn)已呈現(xiàn)在您的眼前。這部動畫將帶領您探索世界各地的精彩景點，并為您提供當?shù)刈钚碌膬?yōu)惠政策。帶上您的好奇心與Alipay，跟隨我們一起踏上這段非凡的旅程。請不要忘記記錄下沿途的美麗瞬間，并與我們分享您的故事。

2.STORYBOARD

As a world-class aviation hub, Incheon International Airport has always led the industry with outstanding service. In order to better meet your needs, we have carefully crafted this animation to enable you to learn about your destination before your trip, add unlimited anticipation to your journey, and let you know about the various discount activities in your destination before you leave. We will visit seven regions, including China, Hong Kong, Thailand, Japan, Malaysia, the Philippines, and France, providing a brief overview of the local customs and learning about the special discount activities in these places.

作為世界級航空樞紐，仁川國際機場始終以卓越的服務引領行業(yè)潮流。為了更好地滿足您的需求，我們傾心打造了這部動畫，旨在讓您在啟程之前便能對目的地有所了解，為您的行程增添無限期待，并且讓您在出發(fā)前就能了解目的地的各種信息。我們將一起游覽中國、香港、泰國、日本、馬來西亞、菲律賓和法國七個地區(qū)，簡略地展示當?shù)氐娘L土人情，并了解到這些地方的特別優(yōu)惠活動。

Each episode will take you to a new country or city, where you will not only see iconic landmarks, rich culinary culture, and desirable tourist destinations, but also learn about the special discounts available for tourists. This will make your trip more economical. Are you ready for this journey full of unknowns? Let's embark on this fantastic adventure together and take you on a journey to discover the beauty of the world.

每一個畫面都將帶您走進一個全新的國度或城市，那里不僅有著標志性的地標建筑、豐富的美食文化，還有令人向往的旅游勝地。同時，您還能獲知這些地方專為游客準備的特別優(yōu)惠，使您的旅行更為經(jīng)濟實惠。您是否已準備好迎接這場充滿未知的旅行，讓我們一起開啟這場奇幻的冒險，帶您領略世界之美。

3.CHARACTER SETTING

In Thailand, the perfect fusion of elephants and food will leave a deep impression on you. The adorable elephants strolling in the street will bring you endless joy. And when you savor the delicious Tom Yum soup with its sour and spicy flavors, you will feel completely satisfied. Don't forget to use Npay for a special discount!

在泰國，大象與美食的完美融合將給您留下深刻印象。憨態(tài)可掬的大象在街頭漫步，帶給您無盡的喜悅。而當您品嘗著冬陰功湯那酸辣交織的美味時，會感到無比的滿足。記得使用Npay支付，享受專屬的優(yōu)惠！

The retro bus food From traditional Eastern architecture to modern urban landscapes, every scene is filled with vitality and creativity, allowing viewers to feel as if they are right there, experiencing the real presence. Additionally, all of our scenes use vibrant color palettes, making the entire animation more visually distinctive.

馬來西亞的復古巴士美食之旅，則會讓您體驗到另一種愜意的旅行方式。乘坐在充滿歷史氣息的巴士上，一邊品味地道的肉骨茶，一邊欣賞沿途的風景，這樣的旅行無疑是舒適愜意。

In France, the city of romance, how can you miss the chance to take a photo under the Eiffel Tower? With a delicate macaron, let the sweet taste blend with the romantic atmosphere around you and become an unforgettable memory for you.

法國，這座浪漫之都，您怎能錯過在埃菲爾鐵塔下拍照留念的機會呢？再來一份精致的馬卡龍，讓甜蜜的味道與周圍的浪漫氛圍融為一體，成為您難忘的回憶。

In the Philippines, you can enjoy a peaceful beach time surrounded by coconut groves. The sea breeze is gentle, and after night falls, the lights are brilliant, and the cute raccoons in the streets will make your mood happy.

而在菲律賓，您可以在椰林掩映下享受寧靜的海灘時光。海風輕撫，夜幕降臨后，燈火輝煌，街頭巷尾偶遇可愛的小浣熊，讓您的心情隨之歡騰。

Especially when traveling to Japan, you will enjoy up to 50% off (up to KRW 2,000 off) with Npay, making your trip to Japan even more economical, but please note that this offer is only available once per traveler and is valid from July 1, 2024 to July 31, 2024.

特別是前往日本的時候，使用Npay支付，您將享受到高達50%的折扣優(yōu)惠（最高減免2,000韓元），使您的日本之行更加經(jīng)濟，但請注意，此優(yōu)惠每位旅客僅限使用一次，且活動有效期為2024年7月1日至2024年7月31日。

4.CAMERA VOICE DESIGN

In order to let the audience feel the unique charm of different countries, we use bright colors and lovely illustrations to make the picture have a unique viewing value. Every detail has been carefully crafted to give the picture a fresh vitality. In order to capture the unique charm of each country, we have incorporated representative elements into each frame.

為了讓觀眾感受到不同國家的獨特魅力，我們使用了鮮艷的色調(diào)和可愛的插畫，讓畫面擁有獨一無二的觀賞價值。每一處細節(jié)都經(jīng)過精雕細琢，賦予了畫面鮮活的生命力。為了捕捉各國獨有的韻味，我們在每一幀畫面中都融入了代表性的元素。

Dumplings and pandas represent the essence of Chinese culture; Elephants and food vividly depict the Thai customs; The romance of France is reflected in the Eiffel Tower and exquisite desserts. Each scene is brought to life, making the viewer feel as if they are in it. From traditional Oriental architecture to modern cityscape, each scene is full of vitality and creativity, making the viewer feel as if they are in it and feel the real existence. In addition, all of our images use bright colors to make the whole animation more unique to watch.

餃子和熊貓代表了中國文化的精粹；大象與美食則生動刻畫了泰國的風情；法國的浪漫則通過埃菲爾鐵塔和精致甜點體現(xiàn)得淋漓盡致。每一個場景都被賦予了生命，使觀者仿佛置身其中。從傳統(tǒng)的東方建筑到現(xiàn)代的都市風光，每個場景都充滿了生命力和創(chuàng)造力，讓觀者仿佛置身其中，感受到那份真實的存在。此外，我們所有都畫面使用鮮艷的色系，使整個動畫更具獨特的觀賞性。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

In addition to conveying practical information, we hope that through this work, we can stimulate your deep desire for travel, encourage everyone who dares to explore the unknown, bravely step out of their comfort zone, and embrace this colorful world. Whether you're a first-time traveler or a seasoned traveler, we hope to provide you with inspiration and fun on your journey. Here, you will find that the meaning of travel goes far beyond the destination itself.

除了傳遞實用的信息之外，我們更希望通過這部作品激發(fā)您內(nèi)心深處對旅行的渴望，鼓勵每一位敢于探索未知的人，勇敢地跨出自己的舒適圈，去擁抱這個多姿多彩的世界。無論您是初次踏出國門的新手，還是經(jīng)驗豐富的旅行愛好者，我們都希望可以為您的旅途提供無限靈感與無盡的樂趣。在這里，您將會發(fā)現(xiàn)，旅行的意義遠遠超越了目的地本身。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

TROPOSPHERE

—STORYBOARD /分鏡

LEGUANCHEN

—SCENE TEACHER /場景師

MINGHAO ZHANG

XUECHAO ZHANG

SHIJIUHUA / YITONG HU

—PRODUCTION /制片

YUXIN LIU

—ANIMATOR /動畫師

WENFENG CHEN / SHIGUO WANG

—SYNTHESIS /合成

WENFENG CHEN

—SOUND&MIX /音效/混錄/錄音

ZHEQI MA

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

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