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《愛(ài)樂(lè)維孕婦鈣》MG動(dòng)畫(huà)——安戈力文化

醫(yī)藥保健| 佳片精選 |網(wǎng)絡(luò)廣告

—Client/ 出品方

愛(ài)樂(lè)維

—Project name & type/項(xiàng)目名稱(chēng)&類(lèi)型

愛(ài)樂(lè)維孕婦鈣&MG動(dòng)畫(huà)

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2022年3月10日

—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

Calcium is a necessary mineral for the development of bones and teeth. Calcium is particularly important for expectant mothers. If calcium is insufficient, it will lead to joint pain and osteoporosis. In severe cases, it will induce pregnancy-induced hypertension and even affect the health of the fetus. Therefore, calcium supplementation is extremely important. . There is such a brand - Ailewei has brought us extra packs, bringing benefits to expectant mothers.

鈣是骨骼和牙齒發(fā)育所必須的礦物質(zhì)，鈣質(zhì)對(duì)應(yīng)準(zhǔn)媽媽來(lái)講尤為重要，如果鈣質(zhì)不足輕則關(guān)節(jié)疼痛骨質(zhì)疏松，重則誘發(fā)妊娠高血壓甚至影響胎兒健康，所以補(bǔ)鈣極為重要。有這么一個(gè)品牌——愛(ài)樂(lè)維給我們帶來(lái)了加量裝，為準(zhǔn)媽媽們帶來(lái)福利啦。

2.STORYBOARD

This animation is divided into three short stories: in the first short story, a bird flew over the bottle of calcium tablets, and the amount of calcium tablets spewed out to startle the bird; the second small story In the story, a large bottle of calcium tablets was mixed in a small bottle and passed through the test table. It was found to be overweight. The staff poured out 30 tablets to pass the test table; It becomes a little brighter, the calcium tablets in the bottle also have an extra layer, and the calcium tablets are constantly increasing with the fingers constantly increasing. …

這次的動(dòng)畫(huà)分為三個(gè)小故事：第一個(gè)小故事中一只小鳥(niǎo)飛過(guò)加量裝的鈣片瓶，由于鈣片量太多噴涌了出來(lái)將小鳥(niǎo)驚飛；第二個(gè)小故事中有一瓶較大的鈣片瓶混在小瓶中經(jīng)過(guò)檢測(cè)臺(tái)，被測(cè)出超重，工作人員將其倒出30片才能通過(guò)檢測(cè)臺(tái)；第三個(gè)小故事里手指每往上走一格，屏幕就變亮一點(diǎn)，瓶子里的鈣片也多了一層，手指不斷向上鈣片也越來(lái)越多無(wú)限加量.....

3.CHARACTER SETTING

The alternate close-up and close-up scenes in the animation are matched with the repeated narration, which intuitively highlights the large amount of calcium tablets.

動(dòng)畫(huà)中特寫(xiě)與近景交替展現(xiàn)的情節(jié)配與不斷重復(fù)加量的旁白，直觀的突出了鈣片量的多。

4.CAMERA VOICE DESIGN

In the first story, the bird's flight is used as a clue to turn the audience's attention to the calcium tablet bottle. Through the explosion of the calcium tablet, the picture language is concise and straightforward to engrave the increase in the audience's mind. The following two short stories further deepened the audience's impression of the high calcium content of Ailewei pregnant women.

第一個(gè)故事中以鳥(niǎo)飛過(guò)為線(xiàn)索將觀眾的視線(xiàn)轉(zhuǎn)到鈣片瓶上，通過(guò)鈣片的爆發(fā)，畫(huà)面語(yǔ)言簡(jiǎn)潔直白的將加量刻在觀眾的腦海里。隨后的兩個(gè)小故事也進(jìn)一步加深了觀眾對(duì)愛(ài)樂(lè)維孕婦鈣量多的印象。

The line drawing shows the effect separately

線(xiàn)稿圖單獨(dú)展示效果

Line art and scene coloring contrast effect

線(xiàn)稿與場(chǎng)景上色對(duì)比效果

Storyboard draft display effect

分鏡草稿展示效果

Contrast effect of line draft and scene display

線(xiàn)稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

SISI

—SPLIT MIRROR /分鏡

YU SHUIJIE

—ORIGINAL PAINTER /原畫(huà)師

LI MINGYU

SHEN YANHONG

—SCENE TEACHER /場(chǎng)景師

LI MINGYU

SHEN YANHONG

—COLOR SETTING /色定

LI MINGYU

SHEN YANHONG

—DIRECTOR /導(dǎo)演

SHUIZHI YIN

—PRODUCTION /制片

SISI

—ANIMATOR /動(dòng)畫(huà)師

JIAXU WANG

—CHECKER /動(dòng)檢師

—EDITING /剪輯

JIAXU WANG

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混錄/錄音

JIAXU WANG

9.UGLY INTRODUCTION

國(guó)內(nèi)很丑的一家公司，擁有獨(dú)立IP安戈力(UGLY)形象，在業(yè)務(wù)上定位于國(guó)內(nèi)MG動(dòng)畫(huà)制作生產(chǎn)工廠。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術(shù)”，展現(xiàn)安戈力作為藝術(shù)創(chuàng)作理念及核心，安戈力形象在IP授權(quán)、衍生產(chǎn)品合作極度受市場(chǎng)歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫(huà)作品，2014年成立至今服務(wù)600多個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.6%，每個(gè)月能同步進(jìn)行多達(dá)21條MG動(dòng)畫(huà)生產(chǎn)線(xiàn)

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創(chuàng)立以來(lái)專(zhuān)注MG動(dòng)畫(huà)領(lǐng)域至今，影響力已經(jīng)由廈門(mén)快速跨向北上廣等城市，足跡也漸漸遍布世界各個(gè)角落。現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫(huà)=安戈力，安戈力=MG動(dòng)畫(huà)，已形成行業(yè)符號(hào)。