2022年的杭州亞運會是亞洲地區(qū)最大規(guī)模的綜合性運動盛會之一，吸引了來自各個國家和地區(qū)的運動員、教練員和觀眾。作為杭州亞運會的合作伙伴之一，佳能公司為這項盛事提供了全方位的支持和助力~佳能成員共同制作本條主題為“一起‘佳’油，一起歡笑”的視頻為亞運會加油助力！

      The advantage of MG animation is to expand creative space, enhance story expression, and combine various art forms. This time, we hit it off with Canon and presented the film in the form of live shooting combined with animation! We use interview materials as the foundation to personify cartoon character images, and use real-life footage to showcase real actor performances and emotional expressions. The animation breaks through the limitations of reality and creates more expressive and fantasy elements, enhancing the audience's resonance with the story.

       MG動畫的優(yōu)勢便是拓展創(chuàng)作空間，提升故事表現力，并且將多種不同的藝術形式進行結合，此次與佳能一拍即合，采用實拍結合動畫的形式，將影片呈現！我們以采訪素材為基礎，擬人化繪制出卡通人物形象，以實拍素材展現真實的演員表演和情感表達，動畫部分突破現實限制，創(chuàng)造出更具表現力和奇幻的元素，增強觀眾對故事的共鳴。

3. CHARACTER SETTING

      The customer's demand for character images provides creators with a wide creative space. The character designs are based on the various individuals who appeared in interviews, and they are transformed into badminton players, volleyball players, and football players, jointly contributing to the Hangzhou Asian Games!

      客戶對人物形象的需求給創(chuàng)作者提供了寬廣的創(chuàng)作空間， 其中人物設計以采訪中出鏡的各個人員為原型，他們分別化身成為羽毛球運動員、排球運動員、足球運動員，共同為杭州亞運會助力！

4. CAMERA VOICE DESIGN 

       The film's creativity will connect memories, and the passion for the 1990 Beijing Asian Games still echoes in our hearts. We have also felt the joy of the 2018 Jakarta Asian Games. Canon captures the ever-changing events on the field, the sweat and tears of actors, and the bright smiles on the podium, cheering and cheering for the Asian Games together!

       影片創(chuàng)意將回憶串聯，1990年北京亞運會的激情澎湃依舊在我們的心頭回響，2018年雅加達亞運會的歡欣鼓舞我們也曾感受，佳能捕捉賽場上的瞬息萬變、演員們的汗水與淚水、講臺上的璀璨笑容，共同為亞運喝彩加油！

      MG combines different art forms with live action animation, breaking traditional artistic boundaries, allowing creators to freely unleash their imagination during the creative process. The addition of animation elements allows for the creation of effects and scenes that cannot be achieved in the real world, providing creators with greater creative space and enabling us to achieve more creative and innovative works.

      MG結合實拍動畫將不同的藝術形式相結合，打破傳統(tǒng)的藝術邊界，創(chuàng)作者在創(chuàng)作過程中更加自由地發(fā)揮想象力，動畫元素的添加使得可以創(chuàng)造出現實世界無法實現的效果和場景，為創(chuàng)作者提供了更大的創(chuàng)作空間，讓我們能夠實現這更具創(chuàng)意和創(chuàng)新的作品。

      This style presentation can attract a wider audience. For young audiences, animation elements can bring fun and a sense of fantasy; For adult audiences, the live filming section can provide emotional resonance in the real world. This multi-level attraction helps to expand the audience range of the work.

      此次的風格展現能夠吸引更廣泛的觀眾群體。對于年輕觀眾來說，動畫元素可以帶來趣味和夢幻感；而對于成年觀眾來說，實拍部分可以提供真實世界的情感共鳴。這種多重層次的吸引力有助于擴大作品的受眾范圍。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

5. SPECIAL EFFECTS 

6. SPECIAL EFFECTS 

7. ON SITE 

8. HD WALLPAPERS 

     中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

     UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

      自2014年成立至今，安戈力（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創(chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

      Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

       取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。

        UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

 

?UGLY安戈力

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