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01BACKGROUND
The ancient traditional culture and the convenient and efficient future science and technology, which seem to be unrelated, are in fact the same origin. Without breaking the balance, integrating the two to improve the quality of life is the core of Tianma microelectronics technology screen in this film.
古風(fēng)古色的傳統(tǒng)文化和便捷高效的未來(lái)科技,這看似不相關(guān)的兩個(gè)方面,其實(shí)也是一脈同源。在不打破平衡的狀態(tài)下,將兩者相互融合提高生活品質(zhì),正是天馬微電子科技屏在本片想要表現(xiàn)的核心所在。
02STORYBOARD
TMA microelectronics products are mainly used in mobile terminals, car display, entertainment display, industrial instruments, office display and other fields.
天馬微電子公司產(chǎn)品主要運(yùn)用于在移動(dòng)終端、車(chē)載顯示、娛樂(lè)顯示、工業(yè)儀表、辦公顯示等領(lǐng)域。
The project is located in the small and medium-sized market below 10.4 inches. The products are widely used in small and medium-sized display fields such as mobile terminal, vehicle display, aviation display, industrial control and medical treatment, entertainment display, etc.
項(xiàng)目定位于10.4英寸以下中小尺寸市場(chǎng),產(chǎn)品廣泛應(yīng)用于移動(dòng)終端、車(chē)載顯示、航空顯示、工控醫(yī)療、娛樂(lè)顯示等中小尺寸顯示領(lǐng)域。
Through the application scope, effect and function of the product, combined with the application of the actual scene, combined with the late special effects, the product and related functions will be displayed incisively and vividly.
通過(guò)產(chǎn)品的應(yīng)用范圍,效果,功能結(jié)合到實(shí)際場(chǎng)景的運(yùn)用中,加上后期特效將產(chǎn)品以及相關(guān)功能展現(xiàn)的淋漓盡致。
03CHARACTER SETTING
The sense of technology is an important element throughout the film, and the convenience brought by technology should be reflected in every detail of life. You can see the technology screen in every aspect you can think of.
科技感是貫穿整部影片的重要元素,而科技帶來(lái)的便利,則應(yīng)體現(xiàn)在生活中的每一個(gè)細(xì)節(jié)之處。即點(diǎn)即觸的圍棋盤(pán),虛擬可以投影的桌面,你能想到的方面都能看到科技屏的身影。
04CAMERA VOICEDESIGN
The whole film has not only the tranquility and remoteness of traditional Chinese culture, but also the sense of science and technology of modern European and American fashion style. Cross time and space elements, the combination of virtual and real, become the biggest attraction of this film.
整支片子既有中國(guó)傳統(tǒng)文化寧?kù)o悠遠(yuǎn),也有現(xiàn)代歐美時(shí)尚風(fēng)格的科技感??鐣r(shí)空元素、虛實(shí)結(jié)合,成為本片的最大看點(diǎn)。
The combination of the two styles is bound to produce a gap, and the early role of the sub mirror is to minimize this gap. For the fluency of the film, but also for the smooth progress of the later stage, it is also an important link to facilitate team communication to indicate the transition mode of scene and scene in the sub lens.
兩種風(fēng)格的結(jié)合,必然會(huì)產(chǎn)生間隙,分鏡的前期作用就是將這種間隙降至最低。為了影片的流暢性,更是為了后期的順利推進(jìn),在分鏡中注明場(chǎng)景與場(chǎng)景的銜接轉(zhuǎn)場(chǎng)方式,也是便于團(tuán)隊(duì)溝通的重要環(huán)節(jié)。
05SPECIAL EFFECTS
The science and technology special effect is the biggest highlight of the whole film. How to integrate into the real-time shooting effect, we must see the God operation in the later stage. In the later stage, it is an art creation that needs precision and patience.
科技特效是全片最大的亮點(diǎn),如何融進(jìn)實(shí)拍效果中,就得看后期的神操作。配合實(shí)拍演員的肢體動(dòng)作,再結(jié)合適應(yīng)場(chǎng)景的科技效果,修飾結(jié)合過(guò)程產(chǎn)生不流暢部分,后期就是一項(xiàng)同時(shí)需要精度與耐心的藝術(shù)創(chuàng)作。
06SPECIAL EFFECTS
07ON SITE
08WALLPAPERS
簡(jiǎn)化想法
剪化影視公司是由原始知名品牌UGLY和原始影視實(shí)時(shí)制作團(tuán)隊(duì)組成的獨(dú)立制作團(tuán)隊(duì),主要專(zhuān)注于實(shí)時(shí)客戶(hù)項(xiàng)目,以便UGLY和Simplification可以各自帶頭。自2014年成立以來(lái),剪化影視已經(jīng)為北京,上海,廣州等各行各業(yè)的領(lǐng)先企業(yè)提供服務(wù),并逐漸在業(yè)界嶄露頭角并獲得認(rèn)可。簡(jiǎn)化了公司的核心價(jià)值觀,消除了繁瑣而平庸的宣傳方法,以簡(jiǎn)化客戶(hù)的復(fù)雜性,突出突破品牌影響力的亮點(diǎn),并幫助客戶(hù)在世界各個(gè)角落的品牌形象。
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