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—Client/ 出品方
1.BACKGROUNDPROJECT
Yunuo is a French dairy brand and a yogurt brand of general mills. Yunuo is the second largest yogurt manufacturer in the world and has sales in more than 50 countries and regions. Yunuo brand was founded by sodiaal, the largest milk Association in France, in 1965. Its products are made of raw milk after 11 hours of natural fermentation without adding any gelatin components. It entered China in 2015.
優(yōu)諾是一個(gè)法國(guó)乳制品品牌,是通用磨坊旗下酸奶品牌。優(yōu)諾是全球第二大酸奶制造商,在50多個(gè)國(guó)家和地區(qū)均有銷售,優(yōu)諾品牌于1965年由法國(guó)最大的牛奶協(xié)會(huì)索地雅(Sodiaal)創(chuàng)立,產(chǎn)品以生鮮奶經(jīng)11小時(shí)自然發(fā)酵而成,且不添加任何明膠類成分,2015年進(jìn)入中國(guó)。
2.STORYBOARD
At the beginning of the film, there is a clove man popular science logo. Next to the logo, there is a cow eating grass (real cow shooting, matting and typesetting, dynamic frame drawing) screen subtitle [who will define a cup of high-quality milk].
片頭出現(xiàn)丁香漫科普標(biāo)識(shí),標(biāo)識(shí)邊上有一只奶牛在吃草(實(shí)拍奶牛,摳圖排版,動(dòng)態(tài)抽幀)畫(huà)面字幕【誰(shuí)來(lái)定義一杯高品質(zhì)牛奶】。
After moving to the right, the upper camera cow becomes in the lower left corner. In the middle of the screen is a screen, playing 1 large view of the cowshed, cutting 2 close-up views of the cow's face and the calf drinking milk.
右移后上鏡奶牛變成在左下角,畫(huà)面中間是一個(gè)屏幕,播放1牛棚大景,切2奶牛面部近景和小牛喝奶。
Capture several shots of calves drinking milk. After matting, the layout is in the middle of the picture, and the elements such as raw milk and forage in the container appear above.
捕捉牛犢的喝奶幾個(gè)鏡頭,摳圖后排版在畫(huà)面中間,上方出現(xiàn)容器裝著的生牛乳,草料等元素。
Draw a map and mark Yunuo's own pasture with a star on the map, with the coordinates of 37 ° 08'04 '' n 116 ° 39'36 '' e (Dezhou Victoria agriculture and animal husbandry Co., Ltd.).
繪制地圖,并在地圖上用一個(gè)星星標(biāo)識(shí)出優(yōu)諾自有牧場(chǎng),標(biāo)出坐標(biāo) 37°08'04''N 116°39'36''E(德州市維多利亞農(nóng)牧有限公司)。
3.TONE REFERENCE
Main tone: high brightness, high contrast.
主色調(diào):高明度,高對(duì)比度。
Close up: highlight key points and avoid sundries
特寫(xiě):突出重點(diǎn)、規(guī)避雜物。
4.CAMERA VOICE DESIGN
At the beginning of the animated film, there is a clove man popular science logo. Beside the logo, there is a cow eating grass. In the form of real shooting material + collage, it starts from the lens of a cow eating grass, and then inserts expert explanations, pasture commentators and brand representative commentators to show the good environment of the pasture and the hygiene and high quality of Yunuo milk.
動(dòng)畫(huà)片頭出現(xiàn)丁香漫科普標(biāo)識(shí),標(biāo)識(shí)邊上有一只奶牛在吃草,以實(shí)拍素材+拼貼的表現(xiàn)形式,從一只奶牛吃草為主鏡頭切入,又插入專家講解、牧場(chǎng)解說(shuō)人介紹和品牌代表解說(shuō)人講解,展現(xiàn)牧場(chǎng)的良好環(huán)境和優(yōu)諾奶質(zhì)的衛(wèi)生與高品質(zhì)。
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
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