—Client/出品方

廣東聯(lián)通

—Project name & type/項(xiàng)目名稱&類型

《聯(lián)通創(chuàng)意小劇場(chǎng)》實(shí)拍結(jié)合動(dòng)畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2022年7月25日

—Production cycle /制作周期

20days

01BACKGROUND

The mobile phone code is stuck/delayed, the broadband speed is not up to standard, and the service is wrong. The above are the "annoying things and worrying things" that plague the daily Internet use of the majority of users, and they are also the pain points and blocking points that the company's business development urgently needs to solve. Guangdong Unicom solemnly made "three major service commitments" to the whole society, and formulated a series of action plans around this commitment. This also means that as long as the user actually encounters problems such as stuttering of bright codes, slow broadband network, mistakes in business customization, etc. in the process of daily network use, they can get real cash compensation.

手機(jī)亮碼卡頓延遲、寬帶速率不達(dá)標(biāo)、業(yè)務(wù)辦理錯(cuò)誤……以上種種是困擾廣大用戶日常用網(wǎng)的“煩心事、操心事”，也是公司業(yè)務(wù)發(fā)展急需解決的痛點(diǎn)、堵點(diǎn)問題。廣東聯(lián)通鄭重向全社會(huì)做出“三大服務(wù)承諾”，并圍繞該承諾制定了系列行動(dòng)計(jì)劃。這也意味著，只要用戶在日常用網(wǎng)過程中切實(shí)遇到亮碼卡頓、寬帶網(wǎng)絡(luò)慢、業(yè)務(wù)定制錯(cuò)漏等問題，就能獲得真金白銀的現(xiàn)金賠付。

02STORYBOARD

On this year's "May 17 World Telecommunications and Information Society Day", Guangdong Unicom, relying on "the country's chief, the government's first choice, and the people's first letter", launched the industry's first service brand "U Yue". At the same time, in the original On the basis of the five major service commitments of China Unicom, combined with the actual situation of the territory, we solemnly make three major service commitments to the whole society: "payment for mobile phone bright code payment card, compensation for slow gigabit broadband Internet access, compensation for wrong mobile service customization". The confidence comes from the complete capabilities established in systems, technologies and services. Taking this as a starting point, Guangdong Unicom will use "hard power" to dispel doubts, use public commitments to set new standards for industry services, and have the determination and confidence to promote a qualitative leap in service practice.

今年的“5·17世界電信和信息社會(huì)日”，廣東聯(lián)通將“國(guó)家首席、政府首選、人民首信”作為價(jià)值依托，重磅推出“U悅”這一行業(yè)首創(chuàng)服務(wù)品牌，同時(shí)，在原有的中國(guó)聯(lián)通五大服務(wù)承諾的基礎(chǔ)上結(jié)合屬地實(shí)際，向全社會(huì)鄭重做出“手機(jī)亮碼支付卡必賠、千兆寬帶上網(wǎng)慢必賠、移動(dòng)業(yè)務(wù)定制錯(cuò)必賠”三大服務(wù)承諾，承諾的底氣來(lái)自在制度、技術(shù)、服務(wù)上建立的完備能力。以此為起點(diǎn)，廣東聯(lián)通將用“硬實(shí)力”打消質(zhì)疑，用公開承諾扛起行業(yè)服務(wù)的新標(biāo)準(zhǔn)，有決心、有信心推動(dòng)服務(wù)實(shí)踐產(chǎn)生質(zhì)的飛躍。

At the beginning, the man holds the mobile phone with the payment code on and looks at the mobile phone and looks at the camera with a helpless and sad expression, and then the screen cuts out the male and female salespersons guaranteeing that the Guangdong Unicom card will be compensated; then an office worker frowns at the computer and complains that the gigabit network is slow. Then go to the office man and the Unicom Gigabit Master together to give a thumbs up to guarantee that the delay will be compensated; the last man jumps back and forth in the subtitles behind the phone customization service, and a warning appears in the background. Finally, the hard core commitment of Guangdong Unicom U Yue service: bright code payment will not be stuck, gigabit Internet access will not be fast, business customization will not be routine.

開篇男人拿著手機(jī)亮著支付碼看著手機(jī)看向鏡頭表情無(wú)奈愁苦，隨即畫面切出男女營(yíng)業(yè)員保證廣東聯(lián)通卡必賠；接著一位辦公人員對(duì)著電腦皺著眉頭吐槽千兆網(wǎng)絡(luò)慢，鏡頭再轉(zhuǎn)到辦公男子與聯(lián)通千兆大師共同舉出大拇指保證慢必賠；最后一名男子在電話定制業(yè)務(wù)后邊字幕來(lái)回跳動(dòng)，背景出現(xiàn)警告，同樣畫面轉(zhuǎn)到男女話務(wù)員表示錯(cuò)必賠。最后廣東聯(lián)通U悅服務(wù)硬核承諾：亮碼支付不卡頓千兆上網(wǎng)不龜速業(yè)務(wù)定制不套路。

03TELL A PLAY

In terms of character setting, three scenes are created with three men who encounter difficulties in different environments as the core, through the comparison of character expressions before and after and the commitment of Guangdong Unicom, under the cooperation of Master Bi of Gigabit and Xiaoju, a salesman, Guangdong Unicom has the determination and confidence to promote a qualitative leap in service practice.

人物設(shè)定上，以三個(gè)不同環(huán)境遇見困難的男子為核心打造三個(gè)場(chǎng)景，通過前后人物表情的對(duì)比和廣東聯(lián)通的承諾，在千兆大師畢師傅和話務(wù)員小菁業(yè)務(wù)員小菊的合作下，廣東聯(lián)通有決心、有信心推動(dòng)服務(wù)實(shí)踐產(chǎn)生質(zhì)的飛躍。

04CAMERA VOICEDESIGN

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

DONG WU TANG /HUIMIN ZHOU

M

—SOUND&MIX /音效/混錄/錄音

MINHUI ZHOU

—MUSIC /選曲

Musi

—VOICE ACTOR /配音演員

YIN CHUANG WENHUA

簡(jiǎn)化想法

剪化影視公司是由原始知名品牌UGLY和原始影視實(shí)時(shí)制作團(tuán)隊(duì)組成的獨(dú)立制作團(tuán)隊(duì)，主要專注于實(shí)時(shí)客戶項(xiàng)目，以便UGLY和Simplification可以各自帶頭。自2014年成立以來(lái)，剪化影視已經(jīng)為北京，上海，廣州等各行各業(yè)的領(lǐng)先企業(yè)提供服務(wù)，并逐漸在業(yè)界嶄露頭角并獲得認(rèn)可。簡(jiǎn)化了公司的核心價(jià)值觀，消除了繁瑣而平庸的宣傳方法，以簡(jiǎn)化客戶的復(fù)雜性，突出突破品牌影響力的亮點(diǎn)，并幫助客戶在世界各個(gè)角落的品牌形象。

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剪化

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